Whats The Best Explainer Video Length and Why?
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There is no definitive answer to this question as the best length for an explainer video will vary depending on the specific product, service, or message that you are trying to communicate. In general, however, most experts agree that the ideal length for an explainer video is between 2 and 3 minutes.
This allows enough time to deliver a clear and concise message without overwhelming viewers or causing them to lose interest.
There are a few factors that you should consider when determining the best length for your explainer video. First, think about the attention span of your target audience. If you are targeting a younger demographic, for example, you will want to keep your video fairly short as they are likely to have a shorter attention span.
Secondly, consider the overall goal of your video. If you are simply trying to introduce viewers to your product or service, a shorter video may be all that is needed. However, if you are trying to provide more detailed information or instructions, a longer video may be necessary.
Finally, keep in mind that the best explainer videos are often those that can strike a balance between being informative and entertaining. If your video is too long, it may lose viewers before they have a chance to learn anything about your product or service.
On the other hand, if your video is too short, it may not provide enough information to be truly useful. Finding the right balance will ensure that your video explainer is both informative and entertaining and that viewers will stay engaged from start to finish.
How Does Video Length And Engagement Affect Each Other?
As a general rule, the longer your video is, the more engaging it will be. Of course, this isn’t always the case – some truly captivating videos can be quite short, while others that are much longer can lose viewers before they’re even halfway through.
However, in general, the more time you have to develop a connection with your viewer and deliver your message, the better.
Think about it this way – when you’re watching a movie, you’re typically more engaged during the first half than you are during the second half. This is because there’s simply more time to get invested in the story and the characters during the first half.
The same principle applies to explainer videos. The longer your video is, the more time viewers have to get to know your brand and what you have to offer.
Of course, it’s important to strike a balance – if your video is too long, viewers may lose interest before they have a chance to get fully engaged. On the other hand, if your video is too short, you may not have enough time to deliver all the information you need to communicate.
Finding the right balance will ensure that your video is both engaging and informative.
Video Length vs Engagement Whats The Data?
Video length has a direct impact on engagement. The data shows that the average video length is 4 minutes and 20 seconds, with the median being 3 minutes and 30 seconds.
The mean watch time for all videos is 2 minutes and 49 seconds. For videos under 1 minute in length, the mean watch time is just over 1 minute. This increases to almost 3 minutes for videos between 1-2 minutes in length and then drops off again for videos over 2 minutes long.
Interestingly, the median view duration for all videos is just over 2 minutes, regardless of video length. This means that half of all viewers will watch a video for more than 2 minutes, even if the video itself is very long.
The data also shows that there is a direct correlation between video length and engagement. The longer the video, the more likely viewers are to engage with it. For videos under 1 minute in length, the average engagement rate is 4.8%.
This increases to 6.3% for videos between 1-2 minutes in length and then drops off again for videos over 2 minutes long. Interestingly, the median engagement rate for all videos is 5.6%, regardless of video length.
This means that half of all viewers will engage with a video, even if the video itself is very short.
Viewer engagement research by Visible Measures
Overall, the data shows that shorter videos are more engaging than longer videos. This is likely because shorter videos are easier to watch and digest in one sitting. They also require less commitment from the viewer.
However, the median view duration and engagement rate show that there is still value in longer videos. This is likely because longer videos offer more comprehensive information and are more likely to be shared.
When creating video explainers, it is important to consider both the length and the content to create an engaging and successful video.
What Are The Benefits Of A Longer Video?
While there are some benefits to keeping your explainer video short, there are also some advantages to making it longer. First of all, as we mentioned above, a longer video gives you more time to develop a connection with your viewer. This is because viewers have more time to get to know your brand and what you have to offer.
In addition, a longer video also allows you to convey more information. If you’re selling a complex product or service, for example, you’ll need more time to explain how it works and why it’s beneficial.
A longer video also allows you to include testimonials, case studies, and other forms of social proof that can help build trust and credibility.
Finally, a longer video gives you more opportunities to include calls to action and other forms of conversion optimization. If your goal is to generate leads or sales, a longer video gives you more time to include a call to action and encourage viewers to take the next step.
What Are The Benefits Of A Shorter Video?
While there are some benefits to making your explainer video longer, there are also some advantages to keeping it short. First of all, as we mentioned above, a shorter video is easier for viewers to digest. This is especially true if you’re targeting a younger demographic or if your viewers have shorter attention spans.
In addition, a shorter video is often more engaging than a longer one. This is because it’s easier to maintain viewer interest throughout a shorter video. Finally, a shorter video is typically more cost-effective to produce.
This is because you won’t need as much footage or as many animations, which can save you money on production costs.
What’s The Best Video Length For Your Business?
There’s no one-size-fits-all answer to this question – the best video length for your business will depend on several factors, including your audience, your goals, and your budget. However, in general, we recommend keeping your explainer video between two and three minutes long.
This will give you enough time to deliver all the information you need without losing viewers’ attention.
Of course, there are always exceptions to this rule – some businesses may benefit from a longer video, while others may be better off with a shorter one. If you’re not sure what video length is best for your business, we recommend testing different lengths to see what works best.
You can do this by creating two versions of your explainer video – one that’s long and one that’s short – and then measuring the results.
If you find that the longer version outperforms the shorter version in terms of engagement, conversion rate, or another key metric, then you know that a longer video is right for your business.
On the other hand, if the shorter version outperforms the longer version, then you know that a shorter video is more effective.
Conclusion
The length of your explainer video should be determined by your audience, your goals, and your budget. In general, we recommend keeping your video between two and three minutes long. However, there are always exceptions to this rule – some businesses may benefit from a longer video, while others may be better off with a shorter one.
If you’re not sure what video length is best for your business, we recommend split testing different lengths to see what works best. You can do this by creating two versions of your explainer video – one that’s long and one that’s short – and then measuring the results.
If you find that the longer version outperforms the shorter version in terms of engagement, conversion rate, or another key metric, then you know that a longer video is right for your business.
On the other hand, if the shorter version outperforms the longer version, then you know that a shorter video is more effective.
How Long Should a Social Media Video Be?
As social media platforms have become more popular, so has the use of videos on these platforms. Videos are a great way to engage with your audience and can help promote your brand or product. But one question that often comes up is, how long should a social media video be?
The answer to this question depends on a few factors, such as the platform you’re using, the purpose of the video, and your target audience.
In general, shorter videos are more popular on social media, and tend to be more successful in terms of engagement.
On platforms like Instagram and TikTok, where users have a short attention span, videos should be 15 seconds or less. On Twitter, videos can be up to 2 minutes and 20 seconds long, and on Facebook, videos can be up to 3 minutes long.
The length of your video also depends on its purpose. If you’re trying to raise awareness about your brand or product, a shorter video that highlights what you have to offer is more effective than a longer, drawn-out video.
If you’re creating a video for YouTube or another platform where users are more likely to watch longer videos, you can be more creative with the length of your video. However, it’s still important to keep in mind that shorter videos are more likely to be watched all the way through than longer videos.
No matter what platform you’re using or what the purpose of your video is, always keep your target audience in mind. Different age groups and demographics have different attention spans, so it’s important to cater your video length to the people you’re trying to reach.
In general, the best explainer video length for social media videos should be short, sweet, and to the point. By following these guidelines, you can create videos that are more likely to engage and resonate with your audience.
How to Choose an Explainer Video Company Thats A Good Fit
When it comes to choosing an explainer video company, there are many factors to consider. If you want to create an explainer video that is both informative and engaging, you need to find a company that specializes in this type of video production. Here are some tips on how to choose an explainer video company that suits your needs:
1. Find a company that has experience producing explainer videos.
There are many companies out there that claim to be the best explainer video company, but not all of them have the same level of experience. To ensure that you get a high-quality video, look for a company that has produced numerous explainer videos and has a strong portfolio of work. This will give you a good idea of the company’s capabilities and whether or not they are a good fit for your project.
2. Choose a company that specializes in explainer videos.
While there are many video production companies out there, not all of them specialize in explainer videos. To get the best results, it’s important to find a company that has experience specifically with this type of video. This way, you can be confident that they will know how to create an engaging and effective explainer video for your business.
3. Find a company that offers custom video solutions.
Since every business is different, it’s important to find a video production company that offers custom solutions. This way, you can be sure that the explainer video they create will be tailored specifically to your business. This will help you to get the most out of your explainer video and ensure that it is truly effective in promoting your brand.
4. Make sure the company you choose has a good reputation.
When you’re entrusting your explainer video project to a company, you want to be sure that they are reputable and trustworthy. To find out if a company is reputable, you can read online reviews or ask for referrals from people you know. If you take the time to do your research, you can be confident that you’re choosing a reliable and professional company.
5. Get a few quotes before making a decision.
Finally, once you’ve found a few companies that you’re interested in working with, it’s important to get quotes from each one. This will help you to compare the cost of different services and choose the best option for your explainer video project. By taking the time to compare quotes, you can be sure that you’re getting the best possible value for your money.
By following these tips, you can be confident that you’ll find a great company to produce your explainer video. Just remember to take your time and do your research to ensure that you’re making the best decision for your business.
With a little effort, you can find an explainer video company that will exceed your expectations and help you to create a truly successful video.
How Can A Professional Explainer Video Company Help with Your Explainer Video Production?
If you’re considering having an explainer video produced, working with the explainer video company can ensure that your video is high quality and effective. Here are some ways that our professional explainer video company can help:
–We have a team of experienced professionals who can work with you to create a script, storyboard, and animation that is engaging and on-brand.
–We are a professional explainer video company will have access to high-quality equipment and software, which will result in a polished final product.
-Working with us can save you time and stress by us taking care of all aspects of production for you.
If you’re looking for an explainer video that will grab attention and communicate your message clearly, working with EVC is the best way to ensure success.
Conclusion: Whats The Best Explainer Video Length and Why?
So what is the best explainer video length? The answer to that question may vary depending on your company and its goals, but in general, shorter videos seem to be more effective.
That’s not to say that long explainer videos can’t be successful – they definitely can be – but it’s important to keep in mind the attention spans of modern viewers. If you can distill your message down into a concise, easily digestible video, you’re likely to see better results than if you try to cram too much information into one clip.
At EVC, we specialize in creating high-quality explainer videos that communicate your company’s message effectively. Contact us today for a free consultation and let us show you how an engaging video explainer can help increase sales and grow your business.
Article by Nicole Delgado 2022 | CMO | Explainer Video Company | Explainer Videos For Business
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