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Definitive Guide To TikTok Video Length and Size 2023
Are you looking to create the perfect TikTok video, but aren’t sure what length or size to make it? You’re in luck! This ultimate guide will teach you everything you need to know about how to make your videos the perfect length and size.
Plus, we’ll give you some helpful tips on how to make your videos stand out from the crowd. Keep reading for all the details!
TikTok Video Maximum Size?
As of July 2020, the maximum file size for a TikTok video is 15MB. The maximum video length is 60 seconds. That means the average video on TikTok is just over 13MB.
If you’re looking to post a longer video or a higher quality video, you’ll need to use a different platform. Instagram, for example, allows videos up to 60 seconds long and a maximum file size of 4GB. YouTube has no limit on video length, but the max file size is 128GB.
So if you’re trying to figure out your tiktok video length and size, now you know! Just remember to keep your videos under 15MB and 60 seconds long, and you’ll be good to go
What is the TikTok Intelligent Optimization Tool?
The TikTok Intelligent Optimization Tool is a powerful AI-based tool that can help you optimize your TikTok account for maximum engagement and reach. Its a super useful tool than you can use to alter your tiktok video length and size. It also analyzes your account data and provides insights on how to improve your content strategy, target audience, and overall performance. The tool also offers recommendations on which content to post next, when to post it, and how to optimize your hashtag use. With the TikTok Intelligent Optimization Tool, you can take your TikTok account to the next level and get the most out of your social media marketing efforts.
What are TikToks Video Dimensions & Formatting?
TikToks video dimensions are 640×640 pixels, and the format is .mp4. The videos are encoded in H.264/MPEG-4 AVC video and AAC audio. TikToks also supports .mov and .avi file formats.
To start creating your own TikToks videos, download the app from the App Store or Google Play. Once you have the app installed, open it and tap on the “+” icon to create a new video. You can either upload a video from your camera roll or record a new one. After you’ve chosen your video, select a cover image and tap on “Edit.”
In the next screen, you can edit your TikToks video by adding filters, stickers, text, or music. Once you’re happy with your creation, tap on “Share” and choose where you want to share your TikToks video. You can share it on TikToks itself, or you can post it on other social media platforms like Facebook, Twitter, or Instagram.
TikToks videos are a great way to share your creativity with the world. With their easy-to-use editing tools and wide range of sharing options you can easily edit your tiktok video length and size.
What are TikTok Video Dimensions: Portrait or Landscape?
As of July 2020, the recommended video dimensions for TikTok are 1080px by 1920px, which is an aspect ratio of 9:16. You can upload videos that are up to 15 seconds long.
However, you don’t necessarily have to upload videos that are exactly 1080px by 1920px. You can also upload videos that are 720px by 1280px, which is an aspect ratio of 9:16. TikTok will automatically resize your video to fit the appropriate dimensions.
So, should you upload videos in portrait or landscape mode? It really depends on the type of video you’re trying to upload. If you’re uploading a video that is meant to be watched in one sitting, like a vlog or tutorial, then it might make sense to upload it in landscape mode. This way, viewers can watch your video without having to rotate their phone.
On the other hand, if you’re uploading a video that is meant to be watched in multiple short bursts, like a comedy sketch or dance routine, then it might make sense to upload it in portrait mode. This way, viewers can quickly scroll through your video and watch the parts that interest them the most.
At the end of the day, it’s up to you to decide whether you want to upload your videos in portrait or landscape mode. There is no right or wrong answer, and you can experiment with both formats to see which one works best for you.
What Are TikTok Video Specs for High-Quality Videos?
As one of the most popular social media platforms, TikTok has users from all over the world. And, as with any social media platform, there are certain standards that users expect when it comes to video quality.
To ensure that your videos meet the expectations of your audience, it’s important to understand the different TikTok video specs for high-quality videos. Keep reading to learn more.
What Are the TikTok Video Specs?
The TikTok video specs are as follows:
Video Resolution: 640×640 pixels (9:16 aspect ratio) or 720×1280 pixels (16:9 aspect ratio)
Frame Rate: 30fps or 60fps
Bitrate: 2Mbps
Audio Format: AAC-LC
Sample Rate: 44.1kHz
Channels: 2 (stereo)
Bitrate: 128kbps
What Are the Best Video Settings for TikTok?
The best video settings for TikTok are:
Resolution: 640×640 pixels (9:16 aspect ratio) or 720×1280 pixels (16:9 aspect ratio)
Frame Rate: 30fps or 60fps
Bitrate: 2Mbps
Audio Format: AAC-LC
Sample Rate: 44.1kHz
Channels: 2 (stereo) channels bitrate should be set to 128kbps
Now that you know the TikTok video specs and settings and tiktok video length and size, you can start creating high-quality videos that will engage and delight your audience. Keep these tips in mind to ensure that your videos are top-notch.
What’s the Length of a Video on TikTok?
The answer to this question is a bit complicated. It depends on the specific video you are talking about. For example, if you are talking about a user-generated video, the length will be determined by the user who created the video.
However, if you are talking about a commercial or sponsored video, the length will be determined by the advertiser. In general, though, most videos on TikTok are between 15 and 60 seconds long.
What about TikTok video length and size ? There is no limit to the length of videos on TikTok. Users can upload videos of any length, and there are no restrictions on video duration. This means that users can upload long-form content, as well as short, snappy videos. There is also no limit to the number of videos that a user can upload onto the platform.
However, users should be aware that longer videos may take longer to process and may require more storage space than shorter videos. Nonetheless, TikTok provides a versatile and user-friendly platform for users to share their creativity with the world.
Whats The Most Compatible File Format For TikTok?
There is no one-size-fits-all answer to this question, as the best file format for TikTok will vary depending on your specific needs and goals. However, some of the most popular file formats for TikTok videos include MP4, MOV, and AVI.
If you’re looking to create high-quality videos for TikTok, then you should aim for a file format that offers good video and audio quality. Additionally, you’ll want to make sure that the file format you choose is compatible with the TikTok app. Check again your tiktok video length and size to be sure.
What are TikTok Video Ads?
TikTok video ads are short, vertical videos that appear in between users’ TikTok feeds. These ads are typically around 15 seconds long and can include music, filters, and effects. TikTok users can skip past these ads if they choose, but they may also find them entertaining and worth watching.
TikTok video ads are a great way for businesses to reach out to potential customers on this popular social media platform. Not only are they less disruptive than other types of advertising, but they’re also more likely to be watched by users who are already engaged with the app.
If you’re considering using TikTok video ads for your business, there are a few things to keep in mind. First, make sure your ad is creative and attention-grabbing. Remember that users can skip past your ad, so you need to make sure it’s worth their while to watch.
Second, keep your ad short and sweet. TikTok users are used to watching short videos, so your ad should be around 15 seconds long. Any longer and you risk losing viewers’ attention.
Finally, make sure your ad is relevant to your target audience. TikTok users are mostly young adults, so your ad should be appropriate for this age group.
Keep in mind that not all TikTok users will be interested in what you’re selling, so don’t try to force it. Instead, focus on creating an ad that will appeal to those who are most likely to be interested in your product or service.
If you follow these tips, you can create a TikTok video ad that will be both effective and entertaining. With over 500 million monthly active users, TikTok is a great place to reach out to potential customers
Check Out These Examples Below:
What Are The Types of TikTok Video Ads?
There are 3 types of TikTok video ads: In-Feed, Brand Takeover, and Top View.
In-Feed video ads are short videos that appear in between users’ content. These videos can be up to 15 seconds long and can include sound.
Brand Takeover ads are full-screen ads that appear when a user opens the app. These videos can be up to 60 seconds long and do not include sound.
Top View ads are also full-screen ads, but they appear at the top of the app’s feed when a user opens the app. These videos can be up to 60 seconds long and do not include sound.
TikTok video ads are a great way to reach a large, engaged audience. These ads can be used to promote products, services, or brands and can be customized to target specific audiences.
If you’re interested in advertising on TikTok, contact a media buyer or video ad agency that specializes in social media advertising.
What Are TikTok In-Feed TikTok Video Ad Specifications?
TikTok in-feed video ads are short, vertical videos that appear in between users’ posts in the main feed. They can be up to 60 seconds long, and include a call to action at the end.
As with any other TikTok ad, you’ll need to create your in-feed video ad using the TikTok Ads Manager. Once you’ve created your ad, you can choose to target it to a specific audience or let TikTok’s algorithm serve it to users who are most likely to engage with it.
When creating your in-feed video ad, you’ll need to keep the following specifications in mind:
Video length: 15 seconds to 60 seconds
Aspect ratio: 9:16
File size: Up to 4GB
Video format: .mp4 or .mov
Audio format: AAC-LC, MP3, PCM
Image format: .jpg or .png
> Create an account on TikTok Ads Manager and create your in-feed video ad following the specifications above. Make sure to include a strong call to action at the end of your video so that users know what you want them to do after watching it.
Once you’ve created your ad, you can choose to target it to a specific audience or let TikTok’s algorithm serve it to users who are most likely to engage with it. Keep in mind that TikTok in-feed video ads are only viewable on the app, so make sure your target audience is active on TikTok before running your ad.
TikTok In-Feed Video Ad Specifications: Summary
Here’s a quick summary of the main points to remember about TikTok in-feed video ad specifications:
– In-feed video ads are short, vertical videos that appear in between users’ posts in the main feed.
– They can be up to 60 seconds long, and include a call to action at the end.
– You’ll need to create your in-feed video ad using the TikTok Ads Manager.
– When creating your ad, keep the following specifications in mind:
– Video length: 15 seconds to 60 seconds
– Aspect ratio: 9:16
– File size: Up to 4GB
– Video format: .mp4 or .mov
– Audio format: AAC-LC, MP3, PCM
– Image format: .jpg or .png
– After creating your ad, you can choose to target it to a specific audience or let TikTok’s algorithm serve it to users who are most likely to engage with it.
– Keep in mind that TikTok in-feed video ads are only viewable on the app, so make sure your target audience is active on TikTok before running your ad.
More examples here:
What Are TikTok Brand Takeover TikTok Video Ad Specifications?
TikTok brand takeovers are a video ad format that allows brands to takeover the TikTok app for a day. The videos appear in between users’ videos and are up to 60 seconds long. TikTok brand takeovers are available in select markets, and must be booked through a TikTok partner agency.
The specifications for TikTok brand takeover videos are as follows:
Video Format: .MP4
Aspect Ratio: 9:16
Resolution: 1080P
Frame Rate: 30 FPS
Bitrate: 4 Mbps
Audio Format: AAC-LC, 128kbps +
File Size: 400 MB
Length: 60 seconds
When creating a TikTok brand takeover video, brands should keep the following in mind:
The video should be creative and engaging, with a clear call to action.
The video should be relevant to the TikTok audience.
The video should be produced in vertical format.
The audio should be high quality and attention grabbing.
The video should be under 60 seconds in length.
The file size should be under 400 MB.
The video should be in .MP4 format.
The resolution should be 1080P.
The frame rate should be 30 FPS.
The bitrate should be 4 Mbps.
TikTok brand takeovers are a great way for brands to reach the TikTok audience with creative and engaging videos. When creating a TikTok brand takeover video, brands should keep the specifications in mind to ensure that the video meets all of the requirements.
What Are TikTok Top View TikTok Video Ad Specifications?
There are a few things to keep in mind when creating a TikTok Top View ad. First, your video should be between 15 and 60 seconds long. Additionally, you’ll need to ensure that your video has a resolution of 720p or higher. Finally, your video should have an aspect ratio of 9:16.
When it comes to video ads, sound is optional but highly recommended. TikTok users can choose to watch videos with or without sound, so including a catchy soundtrack or narration in your ad can help grab their attention.
Now that you know the basics of creating a TikTok Top View ad, let’s take a look at some examples of successful TikTok Top View ads to get some inspiration for your own campaigns:
1. Nike’s “Dream Crazy” Ad
Nike’s “Dream Crazy” ad was one of the most popular TikTok Top View ads of 2020. The ad featured a montage of inspiring athletes from all over the world, set to the uplifting words of Colin Kaepernick.
The ad was powerful and motivating, and it resonated with TikTok users. It also drove significant results for Nike, generating over 1 billion views and becoming one of the most successful TikTok ads ever.
2. Samsung’s “Do What You Can’t” Ad
Samsung’s “Do What You Can’t” ad is another great example of a successful TikTok Top View ad. The ad features people with disabilities doing amazing things, proving that there’s no limit to what you can achieve.
The ad was emotional and inspiring, and it struck a chord with TikTok users. It generated over 100 million views and helped Samsung to increase brand awareness and consideration among TikTok users.
3. Dior’s “J’Adore” Ad
Dior’s “J’Adore” ad is a great example of a luxury brand using TikTok Top View ads to reach a new audience. The ad features supermodel Bella Hadid lip syncing to the iconic J’adore Dior song while wearing a range of different Dior products.
The ad was glamorous and attention-grabbing, and it helped Dior to reach a new audience on TikTok. The ad generated over 50 million views and helped to increase brand awareness and consideration for Dior among TikTok users.
4. Apple’s “Shot on iPhone” Ad
Apple’s “Shot on iPhone” ad is a great example of how even the simplest idea can be successful on TikTok. The ad features a montage of everyday people using their iPhones to take amazing photos and videos.
The ad was simple but effective, and it resonated with TikTok users. It generated over 10 million views and helped Apple to increase brand awareness and consideration among TikTok users.
5. Adidas’ “Create Your Own Game” Ad
Adidas’ “Create Your Own Game” ad is a great example of how to use TikTok Top View ads to promote a specific product. The ad features people using the Adidas Crazy BYW shoes to create their own unique basketball games.
It was creative and engaging, and it helped Adidas to increase brand awareness and consideration for the Crazy BYW shoes among TikTok users. The campaign generated over 5 million views and led to a significant increase in sales of the Crazy BYW shoes.
These are just a few examples of successful TikTok Top View ads. As you can see, there’s no one-size-fits-all formula for success on TikTok. But by keeping these examples in mind, you can get started on creating your own successful TikTok Top View ad.
Pro Tips for TikTok Video Ads:
1. Keep it short and sweet
The best TikTok videos are short and to the point. That’s why our top tip for creating TikTok video ads is to keep them under 15 seconds.
2. Use creative visuals
TikTok users are highly visual, so your ad should be too! Use creative visuals to grab attention and make your ad stand out.
3. Use catchy music
Music is a key part of the TikTok experience, so make sure your ad has a catchy tune that will get users’ attention.
4. Be creative with your call to action
Your call to action should be creative and attention-grabbing in order to get users to take action.
5. Target your audience
Make sure you target your ad to the right audience in order to get the best results.
By following these tips, you’ll be well on your way to creating successful TikTok video ads that will help you achieve your marketing goals.
How You Can Optimize Your TikTok Videos With Clideo
When it comes to TikTok, the potential for going viral is huge. But what does it take to make your videos stand out from the rest? Optimizing your videos for maximum impact is essential, and that’s where Clideo can help.
Clideo is a powerful online video editor that can help you make your TikTok videos look their best. With a few simple clicks, you can add filters, effects, and other enhancements that will take your videos to the next level.
Ready to get started? Here’s how to optimize your tiktok video length and size with Clideo:
1. Choose the right aspect ratio.
Not all TikTok videos are created equal. Depending on the content you’re looking to create, you’ll need to choose the right aspect ratio.
For example, if you’re shooting vertical videos for your feed, you’ll want to use an 9:16 aspect ratio. On the other hand, if you’re looking to create square videos for your stories, a 1:1 ratio is ideal.
2. Add filters and effects.
Once you’ve chosen the right aspect ratio, it’s time to start adding filters and effects. Clideo makes it easy to find the perfect filter for your video, whether you’re looking for something vintage or modern.
You can also add fun effects like confetti or animated text to really make your video pop. Just experiment until you find the perfect combination for your content.
3. Trim and crop your video.
If your video is too long or you want to focus on a specific part of the clip, Clideo can help. With just a few clicks, you can trim unwanted footage from the beginning or end of your video.
You can also crop your video to change the frame size or focus on a particular area. Just drag the corner of the frame to resize it, then click “Apply” when you’re finished.
4. Adjust the playback speed.
One of the most popular TikTok trends is speeding up or slowing down videos for comedic effect. Clideo makes it easy to adjust the playback speed of your videos, so you can create content that’s truly unique.
To change the speed of your video, just click the “Speed” button and use the slider to adjust the playback rate. You can make your video up to 10x faster or slower, so have fun and experiment!
5. Save and share your video.
When you’re happy with your edited TikTok video, it’s time to save and share it. Clideo makes it easy to download your video or share it directly to TikTok, Instagram, Facebook, or any other social media platform.
Just click the “Share” button and choose where you want to post your video. You can also save it to your device for later by clicking the “Download” button.
There you have it! These are just a few of the ways you can use Clideo to optimize your TikTok videos.
Conclusion: Tiktok Video Length and Size
So what are the optimum video lengths and sizes for TikTok? The answer, as with most things in life, is it depends. If you’re looking to create a quick teaser or promo for your product or brand, keep it short and sweet – around 10 seconds.
But if you want to produce a more comprehensive piece of content that tells a story or showcases your product in greater detail, go for something up to 60 seconds long. As far as file size goes, aim for somewhere between 500KB and 2MB depending on the quality of your footage.
If you need help creating awesome animated videos for TikTok (or any other social media platform), contact us today – we’d be happy to help!
Article by Nicole Delgado 2023 | CMO | Explainer Video Company | Animated Explainer Videos For Business
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