What Are Explainer Videos - A Guide For Businesses

 

What Are Explainer Videos – A Guide For Businesses

 

When it comes to communicating your primary business objectives, actions speak much louder than words. People tend to identify with visual imagery, so creating an explainer video that is filled with interesting content is a major challenge.

In order to get your point across to potential clients and business partners, it is important to have a video that communicates what it is that you do and how your services can make a difference in the life of your target audience.

 

So what is an explainer video exactly? An explainer video is a short online video used to explain your company’s products or services. Explainer videos are usually animated and can range from 30 seconds to two minutes (or even longer) in length. The key purpose of an explainer video is to simplify complex concepts and make them more digestible for your audience., for more on this topic check this interesting post on explainer videos.

Explainer videos can take on many different formats, but most follow a similar structure:

 

They start with a problem that your target audience is facing,

Then present your company as the solution to that problem.

The video then goes on to explain what your product or service is and how it works, before wrapping up with a call-to-action (CTA).

 

Explainer videos are an incredibly versatile marketing tool—they can be used for everything from increasing brand awareness and building trust with your target audience, to driving sales and boosting customer engagement. No matter what your goals are, there’s an explainer video that can help you achieve them.

Still not convinced that explainer videos are right for your business? Check out these stats:

 

-According to the State of Video Marketing Survey, 79% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video.

-Explainer videos are also proven to boost customer engagement and retention rates. In fact, HubSpot found that including a video on a landing page can increase conversion rates by 80%.

-Need more proof? Studies have shown that people are more likely to remember information when it’s presented in a video format, as opposed to other formats such as text or images.

As you can see, there are many benefits to using explainer videos in your marketing strategy. So what are you waiting for? It’s time to get started on your own explainer video!

 

But first lets dive in a little deeper and discover the types of explainer videos, how to create one and how they can benefit your business..

What Makes a Good Explainer Video
What Makes a Good Explainer Video?

The best explainer videos are clear, concise, and easy to understand they are usually animated and can range in length from 30 seconds to two minutes.They also have a strong call to action that encourages viewers to take the next step.

 

Most Popular Explainer Videos

There are several different types of explainer videos, each with its own strengths and weaknesses. Here are some of the most popular types:

Product Videos: These videos focus on a specific product or service and show how it works. Product video explainers are often used as part of an online marketing campaign.

How-To Videos: As the name suggests, these videos show viewers how to do something. They can be helpful for promoting a product or service, but they can also be used for purely educational purposes.

Animated Videos: Animated explainer videos are popular because they’re attention-grabbing and easy to understand. However, they can be more expensive to produce than live-action videos.

Live-Action Videos: Live-action explainer videos are less common than animated videos, but they can be just as effective. These videos often use a mix of live footage and graphics to tell a story.

Service explainer videos: Service explainer videos are similar to product explainer videos, but they focus on explaining what a service is and how it works. These types of videos are often used by companies in the SaaS, tech, and software industries.

Brand explainer videos: Brand explainer videos focus on explaining what a company does, rather than a specific product or service. These types of videos are often used by companies to increase brand awareness and build trust with their target audiences.

Educational explainer videos: Educational explainer videos are designed to teach viewers about a specific topic. These types of videos can be used by companies in any industry to educate their audiences about their products, services, or even just their industry in general.

Examples of these can be found below in the “The Different Styles of Explainer Videos” section

 

Explainer Video Examples

Not sure what an explainer video looks like? Here are three examples of different types of explainer videos:

 

Product Video: Nestcam

 

How-To Video: How to Make a Pompom

Animated Video: The Power Of Teamwork

As you can see, there are many different types of explainer videos. The best way to choose the right type of video for your needs is to work with a professional video production company. that will be able to help you determine what type of video will best suit your needs and budget.

 

What Main Things Do The Best Explainer Video Have In Common?

What Main Things Do The Best Explainer Video Have In Common?

A great script, stunning visuals, and a captivating story. You might be surprised to know that explainer videos come in all shapes and sizes—and there’s an explainer video for just about every industry out there.

 

So, lets take a look in detail:

 

1. A great script: This is the most important element of a good explainer video. The script should be able to capture the attention of your audience and explain your message in a clear and concise way.

2. Stunning visuals: Good visuals are essential in order to keep your audience engaged. They should be eye-catching and relevant to your topic.

3. A captivating story: A good story will help your audience connect with your message on a personal level. It should be relatable and engaging.

4. A call to action: A good explainer video should always include a call to action, letting your viewers know what they can do next.

5. Entertainment value: A good explainer video should be entertaining as well as informative. It should be enjoyable to watch from start to finish.

 

What Type of Explainer Video Should Your Business Make?

What Type of Explainer Video Should Your Business Make?

 

There are a lot of different types of explainer videos out there. And, depending on your business goals, one type might be better than another. In this section, we’re going to break down the 3 most popular types of explainer videos and help you decide which one is right for your business.


The Three Types of Explainer Videos – An Overview:

 

1. The Animated Explainer Video

Animated explainer videos some of the most popular types of explainer videos out there. They’re great for businesses that want to communicate complex ideas in an engaging and visually appealing way. Plus, they can be fun to watch!

 

2. The Live-Action Explainer Video

Live-action explainer videos are another popular option. These types of videos typically feature real people talking about your product or service. They’re great for businesses that want to show off their products in a realistic way or that want to connect with their audience on a personal level.

 

3. The Whiteboard Explainer Video

Whiteboard explainer videos are a unique type of video that uses whiteboard animation to bring complex ideas to life. They’re perfect for businesses that want to make learning fun and engaging. Plus, they can be really helpful in breaking down complicated concepts.

 

So, which type of explainer video is right for your business? It really depends on your goals. If you want to create an engaging and visually appealing video, then an animated explainer video might be the way to go.

If you want to show off your products in a realistic way or connect with your audience on a personal level, then a live-action explainer video could be a good option.

And, if you want to make learning fun and engaging, then a whiteboard explainer video might be the perfect choice.

No matter what type of explainer video you choose, the important thing is that you make one that’s tailored to your business and your goals.

With so many different types of videos out there, there’s no reason not to find the perfect one for your needs.

If you’re looking for more help in choosing the right type of explainer video for your business, then check out our post on the subject here . We break down the different types of videos in detail and give you some tips on choosing the right one for your needs.

How To Write An Explainer Video Script

How To Write An Explainer Video Script

 

Your explainer video script is the foundation of your video. It’s what will guide the creation of your video and ensure that it meets your goals. So, it’s important to take the time to write a script that’s clear, concise, and focused on your key message.

Not sure where to start? Check out this how to write an explainer video script article. We give you some tips on what to include in your script and how to structure it for maximum impact.

Once you have your script, you’re ready to start creating your explainer video! If you need some help, then check out our list of the best explainer video companies. We’ve rounded up some of the top video production companies out there so you can find the perfect partner for your project.

Choose Your Explainer Video Style


Choose Your Explainer Video Style

 

There are a lot of different styles of explainer videos out there. And, the right style for your video will depend on your business goals and your target audience. In this section, we break down the most popular explainer video styles and help you choose the right one for your project.

 

The Different Styles of Explainer Videos:

 

1. The 2D Animated Explainer Video

2D animated explainer videos are some of the most popular types of videos out there. They’re perfect for businesses that want to communicate complex ideas in an engaging and visually appealing way. Plus, they can be fun to watch!

 

2. The Live-Action Explainer Video

Live-action explainer videos are another popular option. These types of videos typically feature real people talking about your product or service. They’re great for businesses that want to show off their products in a realistic way or that want to connect with their audience on a personal level.

 

3. The Whiteboard Explainer Video

Whiteboard explainer videos are a unique type of video that uses whiteboard animation to bring complex ideas to life. They’re perfect for businesses that want to make learning fun and engaging. Plus, they can be really helpful in breaking down complicated concepts.

 

4. The Kinetic Typography Explainer Video

Kinetic typography explainer videos are a type of video that uses animated text to deliver a message. They’re perfect for businesses that want to communicate their message in a concise and impactful way.

 

5. The Motion Graphics Explainer Video

Motion graphics explainer videos are a type of video that uses animation and graphic design to tell a story. They’re perfect for businesses that want to create an engaging and visually appealing video.

 

 

Tips For Creating An Explainer Video For Your Company

Tips For Creating An Explainer Video For Your Company

 

Once you’ve decided on the style of your video, it’s time to start creating! Here are some tips to help you create an explainer video that’s engaging, informative, and effective.

 

1. Keep Your Explainer Video Short and Sweet

Explainer videos should be short and to the point. The average explainer video is around 2 minutes long. And, that’s for a good reason! Videos that are too long tend to lose viewers before they get to the end. So, keep your video focused on your key message and make sure it doesn’t drag on.

 

2. Make Your Video Explainer Visual

Explainer videos are all about visuals. So, make sure your video is visually appealing and easy to follow. Use high-quality images and videos, and don’t be afraid to use animation to bring your ideas to life.

 

3. Use a Professional Voiceover

A professional voiceover can make a big difference in the quality of your video. A good voiceover artist will be able to bring your script to life and keep viewers engaged from start to finish. So, if you can afford it, we recommend hiring a professional voiceover artist for your project.

 

4. Tell a Story

People love stories. And, telling a story is a great way to engage viewers and keep them interested in your video. So, try to tell a story with your video. Focus on the problem your customer is facing and how your product or service can help them solve it. see this article on storytelling for further details

 

5. Keep Your Explainer Simple

Explainer videos are all about simplifying complex ideas. So, don’t make your video too complicated. Focus on one key message and make sure it’s easy for viewers to understand.

 

6. Make Your Explainer Video Production Memorable

You want your explainer video to be memorable. After all, you want people to remember your brand! So, try to make your video unique and interesting. Use a catchy soundtrack, add some humor, or use visuals that stand out. Whatever you do, just make sure your video is something people will remember.

 

7. Test, Test, Test!

Once you’ve created your explainer video, it’s important to test it out. Show it to some friends or family members and see what they think. Ask them if they understood the message of your video and if they would recommend it to others. Getting feedback from others is a great way to make sure your video is effective before you launch it.

Conclusion: What are Explainer Videos?
Conclusion:
What are Explainer Videos?

 

Creating an explainer video can seem like a daunting task. But, with these tips, you’ll be well on your way to creating a video that’s engaging, informative, and effective. Just remember to keep it short, make it visual, and tell a story. And, most importantly, have fun! Creating an explainer video should be a fun and creative process. So, enjoy it!

 

We hope you enjoyed this article on explainer videos. If you have any questions or comments, please feel free to leave them below. And, if you’re looking for a professional video production company to help you create an explainer video, we’d love to chat! Just click the button below to get started.

 

Article by Nicole Delgado 2022 | Article Writer | Explainer Video Company | Animated Explainer Videos 

 

Related Articles:

 

Why Use Motion Graphics Explainer Videos For Business?

 

12 Different Types Of Explainer Videos Used By Businesses

 

13 Reasons To Hire A Professional Voice Over For Your Explainer Video

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