How Animated Video Production Can Help Explain What Your Mobile App Does

animated product explainer videos

 

Due to the rising popularity of smartphones, there are new apps coming out on a daily basis. Although it’s pretty great to have a bunch of apps available at the touch of a fingertip, there’s also a downside.

We’re constantly surrounded by such technology that it’s possible we’ve become indifferent to it. How do users find exactly what they’re looking for in this endless sea of apps? How can companies make their apps stand out when there’s already so many great apps out there? Have no fear, animated video production is here to save the day!

Animated videos, as the name suggests, are short videos which pitch a certain business idea in a fun and easy way. By combining elements such as eye-catching animation and appealing pictures with plain language, they aim to seize and hold the attention of your target audience. This makes them the perfect tool for marketing your idea!

 

The Importance of Video Content in Business (App Development)

Have you ever found yourself scrolling through YouTube hours on end? Chances are your customers have as well and there’s a scientific reason for that. Videos are meant to get us hooked and to create a personal bond between the viewer and the subject at hand. According to research, 97% of marketers say videos helped seal the deal by explaining the products more clearly to the customers.

 

The fact that almost a billion hours of YouTube videos are watched daily really puts the importance of video marketing in perspective. When you actually think about it, it’s only the logical turn of events. Videos have been a huge part of marketing for a long time and having in mind the above mentioned fact, they’ll only keep on growing. This is why most companies should consider using videos in their marketing strategies.

 

Basically, this means that developing the coolest app ever with a bunch of features never seen before doesn’t mean a thing if the right marketing strategies aren’t used. Said app will just get buried in an endless clutter of similar apps, which is why using videos to promote your product is so important. If you don’t draw consumers in with something flashy, odds are your app will hold their attention as much as a passing trinket. Because of this 81% of businesses have switched to using video as a digital marketing strategy. Judging by the look of things, this percentage will only go up.

 

If you’re still not convinced, consider the fact that 90% of users say a video helped them decide whether or not to buy a product. These videos set out to help consumers understand what they’re actually buying and spending their money on. By using clear and easy-to-understand language, they have a much higher chance of convincing consumers that they need your product.

 

What sets videos apart from other marketing strategies is their astonishing ability to engage users on a more personal level by making them feel more included in the act of using your product. As a result of this personal bond, they feel more inclined to spend money on your app or are more likely to use it. The whole psychology behind videos is actually knowing what you’re trying to communicate. There are so many benefits of using videos to promote your app. If you wish to find out more, you should definitely keep reading!

Mobile app explainer videos

How Animated Video Production Can Help Present Your App

Before we get into the benefits of using videos to promote your app, let’s take a look at how they work and what they actually do. Let’s say you’ve created an app and you’re searching for a way to promote it. You want your promotion strategy to communicate your idea in a way that is understandable to your target audience so they’ll use your app. Animated videos do just that!

 

Keeping in mind the addictive nature of videos, it’s easy to see the appeal of using them as a marketing strategy. First of all, animated videos use vivid and colorful visuals that appeal to the target audience. Our eyes are naturally drawn to things we find interesting and attractive. This will surely grab their attention and make them want to use your app. But there’s got to be something more to it, right?

 

You’re spot on! Visuals are only as good as the text used in the video. If you bombard your audience with big words and technical lingo, it’s very unlikely your app will get the attention it deserves. So what you want to use is clear language which is easy to understand and helps your users-to-be understand what your app is about. Using a tutorial or a step-by-step approach guarantees a higher chance of success, as your future users will feel more included in the actual process of using the app.

 

Establishing this bond of trust with your future users is probably the most important aspect in marketing. Once you’ve got their attention, you need to make sure you keep it! Using this step-by-step approach guarantees to keep their attention by making your app look approachable and presenting how simple it is to use. Users are more likely to form an emotional bond and engage with something that makes them feel included.

 

Another important aspect of using videos is the actual length. Have you ever watched a really interesting YouTube video, only for it to be interrupted by an ad you can’t skip and just so happens to last for several minutes? Not a great feeling, which is why it is better to keep videos short and to the point. You want your viewers focused, not frustrated by never ending blocks of text.

 

Now that we get the general idea of animated video production and its uses, we can focus on the actual benefits of using it for marketing your app.

Animated videos

1: Animated videos make your app easier to understand

While you may want to explain your idea down to every detail, this may not be the best course of action. Viewers are put off when they see lengthy product descriptions with blocks of text that never seem to end.

 

This gives off a very impersonal impression and as a result viewers find themselves unable to connect. Videos provide an insightful description of the general properties of your app, how it works and what it does – which is something viewers can actually relate to. The video guides them through the steps of using your app, therefore making it more engaging.

 

2:  They make your app presentation look more professional

Aside from bringing in future users, the use of videos to promote your app also makes it look more professional. It’s probably the smartest move you can make – animated videos are the perfect chance to highlight the greatest features of your app. You control the narrative you wish to communicate in this short time span. In 90 seconds or less, these videos make sure your app is presented in a memorable way. Also, the fact that you invested in a good marketing strategy to promote your app will not be lost on future users. As default, it will be taken seriously.

 

3: Animated videos cost less

Marketing a certain product can be particularly bothersome, especially if you don’t know which strategy you should use. Marketing using live action was the most dominant strategy for as long as most of us can remember. But when you really think about how much time and money goes into finding the right actors and creating the right narrative for your product, it doesn’t actually look that great. This is why animated videos are a marketing strategy dream. For a much lower price, not only will you receive a unique promo, but it’ll also bring in lots of users as well.

 

4: Animated videos are unique and make your app stand out

Simply put, another great reason why you should consider investing in animated videos as part of your marketing strategy is uniqueness. If you do decide to invest, you’ll receive something remarkable as a final product, something your future users haven’t seen before. Your video will likely draw their attention with its originality and make you stand out among competitors. They also provide you with an amazing opportunity of formulating an engaging narrative to cater to a particular audience. In doing so, you’ll appeal to their subconscious need to be included in the act of downloading and then using your app.

explanatory video production company

Final thoughts

To sum up, animated video production is bound to further dominate the marketing industry with collective attention spans getting more and more fragmented. Development of new apps on a daily basis is an inevitable reality and it’s really difficult to break through in this industry if your app isn’t marketed appropriately.

 

However, this can be remedied by using animated videos as part of your app marketing strategy. Animated videos present your app in a favorable way, highlighting its features, as well as helping future users understand how to use it. All of this is done in a really fun and engaging way, so that users feel more inclined to download your app and try it out themselves.

 

The right marketing is what guarantees your success. So if you want to stand out, you should definitely consider getting in touch with a professional animated explainer video company to create the most effective video for marketing your app!

 

Article by Nicole Delgado 2021 | Article Writer | The Explainer Video Company — Animated Video Production For Business