5 Top advantages of growing your business through video marketing

If you are keen to learn about using video marketing to grow your business, this article is a must read.  According to Hub Spot, 52 % of online users watch videos thoroughly as opposed to skimming. It is almost twice the number reading the blogs. Since the advent of YouTube, numbers of video viewers has increased to billions. All In all, we can’t neglect the importance of video marketing for business. Let’s cast a cursory glance at the advantages of video marketing for the successful growth of your business based on current research factors See Below:

Video Marketing Statistics See why brands are adding video marketing to their strategy.

  • Product Video 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015)
  • Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)
  • 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google, 2015)
  • 4 in 5 consumers believe that demo videos are helpful.
  • Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto, 2015) (Source: https://www.hubspot.com/marketing-statistics)
  • 55% of people consume video content thoroughly. (HubSpot, 2016)
  • 43% of people want to see more video content from marketers. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
  • Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)
  • Nearly two-thirds of consumers prefer video under 60 seconds. (Animoto, 2015)
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Videos help you reach out to billions of people

Within a short time, you can access millions of people and the great thing is that you can do this without spending many of your dollars. And if your video goes viral, you can get millions of views within just a few days ! In this way, you can spread your business easily and quickly. You can create a huge volume of consumers within a very short period of time. Simply Put:

Key Point: Video marketing→ More consumers→ More sales→ Higher revenue→ Higher profits

Branding yourself and the business

With a static sales page, nobody knows who you are, and whether you’re fake or original because there are millions of online pages with fake businesses. Videos will help you to show yourself and also present your business and it builds a level of confidence and trust with the consumers. If you don’t want to show yourself, you can also create a video plain text and narration. It would be a video sales page and a novel way to market your business.

Key Point: Sales page video→ Clear business message→ Consumer attracted→ Higher revenue→ Higher profits

Presenting your business in a modern style

People always appreciate businesses that are up-to-date. Undoubtedly, video marketing is a modern technique to present and promote your business. When you create a video for your business and upload it to YouTube and social media networks, people develop an understanding of your business in the latest possible manner. You can use all the latest techniques such as HD graphics, emotions, demonstrations and animations to clearly portray the image and message of your service or product. Subsequently, these aspects will go a long way in boosting your sales.

Key Point: Latest video techniques→ More customers attracted→ Higher revenue→ Higher profit..

Search engines prefer videos

Search engines look for the interesting and compelling content that attracts the audience. Nothing entices more numerous and longer page views quite like a video. Besides that, YouTube is the second largest search engine after the Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased.

Key Point: More visibility More customers attraction→ Higher revenue→ Higher profits

Videos will last for years

One of the great benefits of video marketing is that videos you create will last for years and will get you more exposure with the passage of time. On the other hand, the ads die out after a short period of time. And if your video becomes viral, you‘ll continue to reap benefits for several upcoming years.

Bottom line

Nowadays, video marketing is without a doubt the most effective way to expand your business rapidly and increase your sales exponentially. We hope that you’ll not neglect the importance of video marketing and develop a video marketing strategy for your business growth. Best of luck !

Article by Nicole Delgado | Article Writer | The Video Animation Company | Explainer Animated Video