video marketing trends 2022

12 Video Marketing Trends For 2022


One of the most effective methods to communicate with modern clients in the digital environment is through video marketing. On practically all internet platforms, videos have become the most popular and desired sort of content. Every successful business and organization in 2022 will need to use video marketing. We want to watch videos everywhere, from news feeds to social media to publications, since they transmit information more quickly and efficiently.

Brands may employ video marketing to enhance conversions and drive audience engagement in 2022. The six most intriguing and significant video marketing trends for next year are discussed here.



    1. Animated Explainer Videos

    One of the most effective marketing strategies has always been animation. Mr. Clean, the mascot of Procter & Gamble, comes to mind. In 1958, this animated hero first debuted on our television screens. He has been one of the most recognizable characters in the cleaning products sector for decades. Mr. Clean is just one of many instances of how an animated video commercial can help create a strong brand image and stay in the minds of customers. With the ever-increasing popularity of video social media giants like YouTube and TikTok, we can’t afford to ignore video marketing trends.

    We anticipate an increase in the popularity of animated explainer videos as one of the major video marketing trends in 2022. Animated videos are still used by many firms across the world to artistically promote their products and services and to teach customers about how to use them, onboard new staff, and a variety of other corporate and marketing goals. We expect to see video animation benefiting firms in a variety of sectors even more.


    2. Sequential Storytelling

    YouTube, which is owned by Google, has spent a lot of time and effort figuring out what makes for amazing video material. According to their findings, videos with sequential narrative — that is, films with a beginning, middle, and conclusion – perform better and provide more effective advertisements.

    When you think about it, it’s not that unexpected. The narrative structure is more crucial than ever with the emergence of streaming television and YouTube as an entertainment platform where consumers watch more and longer-form videos.

    This is a trend that works for YouTube as well as practically any other place where video material is used. It works for both short and lengthy videos. The underlying denominator is that you must remember to convey a compelling tale to your audience.


    3. Interactive Video

    Honda Interactive Video Example

    There are many different types of interactive video. On a website or in a shared post, it may be virtual reality or a game, as well as associated features, connections, or alternatives.

    However, one thing is becoming increasingly popular: giving people something to do after they’ve viewed the movie. Keep the conversation going. Don’t let a vista put you off. Users who remain with you and watch a video have already expressed an interest in your brand and content, and they are more inclined to do so again. Maintain the relationship by providing an engaging opportunity.

    The key to making interactivity work is to make sure it complements the video.


    4.User Generated Videos

    User-generated video has long been popular on social media, but it can now be found almost anywhere. Even non-user-generated video can have a real feel to it.

    Consider how many of the videos you’ve lately viewed – from TikTok dances to advertisements – practically every other video appears to be improvised.


    5.TikTok Style Videos

    @demibagby Stand up challenge!!! #wedidit #fun #standupchallenge #challenge @scott_mathison_ @gymshark ♬ Woah (feat. D3Mstreet) – KRYPTO9095

    If you look at any social media feed, you’ll see that practically every video uses the joyful, rapid, and energetic style popularized by TikTok. These short videos use insane dancing moves, amusing jingles, stunts, and pranks to teach or convey about one subject. This funny, lighthearted approach is also being applied to marketing. The combination of knowledge and enjoyment is the key to this video style. It’s also more difficult than it appears. You should prepare to storyboard ideas first to make the most of it for actual marketing goals.


    6.Live Video Stories

    In both public and private areas, such as web chatting or conferences, live storytelling are displacing all other video forms. In-the-moment video establishes a genuine connection with consumers who enjoy it. According to a research done by Livestream, 80% of consumers would rather watch a brand’s live video than read a blog article, and 82 percent would rather watch live video than social network updates.

    So, if you haven’t gone live yet, now is the time to consider it. Just keep the video brief and to the point, and make sure the video and audio quality are both decent. Poor video quality is the most common reason for consumers to avoid live video.

    Consider marking or highlighting any video that contains timeless content so that it can be revisited later.



    7.Training Content and Educational Videos

    Educational and training material is one of the most popular categories of video content, including anything from FAQs to learning how to use a new product to online study in a university setting.

    Research shows 68 percent of consumers like to learn about new products or services by viewing videos. That’s in addition to reading articles, infographics, ebooks, and manuals, as well as watching presentations.

    This is the place to start if you’re not sure what kind of video material to make. Create anything that clarifies who you are, what you do, or your service or product offers for users.


    8.Long Format Videos

  • Further Reading :

Video Marketing: The Essential Guide 2022

  • by Nicole Delgado 2022 | Article Writer | Explainer Video Company | Animated Explainer Videos
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