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How to Leverage Animated Explainer Videos for Business
As technology advances, the animated explainer video has become one of the most effective marketing tools for businesses. By definition, an animated explainer video is a short online video used to explain your company’s products or services. Animated explainer videos are usually between 60-90 seconds long and use a variety of animated characters to help tell the story.
The power of animated explainer videos lies in their ability to simplify complex topics and turn them into something that is easy for people to understand. In just a few minutes, animated explainer videos can communicate who you are as a business, what you do, and how you can help potential customers solve their problems.
There are a number of different ways that businesses can leverage animated explainer videos to their advantage. Here are just a few examples:
- 1. Use animated explainer videos on your website: One of the most effective ways to use animated explainer videos is to include them on your website. Having an animated video on your homepage can help increase dwell time, which is the amount of time that people spend on your site. The longer people stay on your site, the more likely they are to learn about your products or services and take action.
- 2. Use animated explainer videos in email marketing campaigns: Another great way to use animated explainer videos is in email marketing campaigns. Adding a video to your emails can help increase click-through rates and conversions.
- 3. Use animated explainer videos in social media campaigns: Social media is a great platform for sharing animated explainer videos. By sharing your video on social media, you can reach a wider audience and generate more leads.
- 4. Use animated explainer videos in online ads: Online advertising is another great way to promote your animated explainer videos. You can run video ads on platforms like YouTube and Facebook or use Google AdWords to display your video ad on relevant websites.
- 5. Use animated explainer videos at trade shows and events: If you participate in trade shows or other events, consider using animated explainer videos to attract attention to your booth. You can also use video kiosks to play your animated explainer videos.
By leveraging animated explainer videos, you can reach a wider audience, generate more leads, and increase conversions. If you’re not using animated explainer videos in your marketing efforts, now is the time to start.
How Animated Commercials Help Earn Customer Loyalty
You’ve seen them before. The animated commercials that are full of humor and endearing characters. The ones that make you want to buy the product, even if you’re not entirely sure what it is. These types of animated explainer videos are very effective in winning over customers and building loyalty.
What makes animated explainer videos so special? A lot of it has to do with the fact that they can pack a lot of information into a short amount of time. They also have the ability to make complex topics more understandable by breaking them down into smaller, digestible pieces.
Another reason why animated videos are so successful is because they evoke emotion. And when people are feeling something, they’re more likely to remember what they saw and be more receptive to the message.
If you’re thinking of using animated explainer videos for your business, there are a few things you should keep in mind:
First, you need to make sure that your video is high quality. That means hiring a professional team who can create something that’s both visually appealing and accurate to your brand.
Second, you need to make sure that your video is engaging. It should tell a story that people will want to watch from beginning to end.
Third, you need to make sure that your video is informative. It should provide viewers with information that they can use, whether it’s about your product or service, or about the industry you’re in.
By following these tips, you can create animated explainer videos that will help you earn customer loyalty and build your business.
How Animated Videos Help Showcase Your Product Features
An animated explainer video is the perfect way to show off your product or service’s features in an engaging and creative way. By animating your key product features, you can quickly and easily grab your audience’s attention and show them why your product is worth their time and money.
Not only are animated videos incredibly effective at showcasing product features, but they’re also highly shareable across social media platforms, which means more people will see your product and be interested in learning more about it.
If you’re looking for a creative and engaging way to market your product or service, consider creating an animated explainer video! Here are a few tips to get you started:
1. Keep it short and sweet: The attention span of most internet users is incredibly low, so it’s important to keep your animated explainer video concise and to the point. Aim for a video that’s 1-2 minutes long, and focus on highlighting one or two key product features.
2. Make it visually appealing: Use bright colors, interesting graphics, and engaging animations to hold your viewers’ attention from start to finish.
3. Use a professional voiceover: A pro voiceover helps guide viewers through your animated explainer video and makes it easy for them to understand what they’re seeing. Choose a voice that’s cheerful and upbeat, and be sure to script out your voiceover ahead of time so that it flows well with the visuals.
4. Tell a story: A great animated explainer video tells a story that captivates viewers and leaves them wanting more. When scripting your video, focus on creating a clear beginning, middle, and end, and consider using humor or emotion to really engage your audience.
5. Promote your video: Once your animated explainer video is complete, be sure to promote it across your social media channels and on your website. You can also embed it in blog posts or email newsletters to reach even more people.
By following these tips, you can create an animated explainer video that’s both creative and effective at showcasing your product or service’s best features
How Explainer Videos Effectively Communicate Complex Business Concepts
Animated explainer videos have quickly become one of the most popular and effective ways to communicate complex business concepts. In just a few short minutes, these videos can break down complicated ideas and make them easy to understand for a wide audience.
But why are animated explainer videos so effective? And how can businesses leverage them to their advantage?
There are a few key reasons why animated explainer videos are so successful in communicating complex concepts:
1.They Use Simple Language
animated explainer videos use simple language that is easy for viewers to understand. This is essential when trying to communicate complex ideas, as using too much industry jargon or technical terms can quickly lose viewers.
2.They Are Visually Appealing
Another reason why animated explainer videos are so effective is that they are visually appealing. The use of animation and engaging graphics helps to hold viewers’ attention and make the concepts being explained more memorable.
3.They Tell a Story
A well-crafted animated explainer video will also tell a story. This is important because it helps to engage viewers on an emotional level and make the information being presented more relatable.
4.They Are Concise
Animated explainer videos are typically quite concise, which is another key reason why they are so effective. In just a few minutes, these videos can effectively communicate complex business concepts in a way that is easy for viewers to understand.
If you’re looking for an effective way to communicate complex business concepts, animated explainer videos are a great option. By using simple language, engaging visuals, and a relatable story, these videos can help you get your message across in a way that is easy for viewers to understand.
How Explainer Videos Free Up Your Customer Help Desk
If you’re like most businesses, you have a customer help desk. This is where customers can go to get answers to their questions or resolve problems they’re having.
But what if there was a way to free up your customer help desk? animated explainer videos could be the answer.
Not only do animated videos help customers understand your business better, but they can also help free up your customer help desk. This is because animated explainer videos can be used to answer common customer questions.
For example, let’s say you have a customer who is having trouble understanding how to use your product. Rather than having a customer service representative explain it to them over the phone, you could direct them to an animated explainer video that would walk them through the process step-by-step.
Or, let’s say you have a new customer who wants to learn more about your company and what you have to offer. You could send them an animated explainer video that gives an overview of your business and what sets you apart from your competition.
Animated explainer videos are a great way to free up your customer help desk by providing customers with the information they need in a format that is easy for them to understand. So if you’re looking for a way to improve customer service and free up your help desk, animated explainer videos are a great option.
How A Powerful Brand Voice Can Help Branded Videos Stand Out
Whether you’re in the process of animated video production or simply trying to determine what kind of video content will best suit your business, it’s important to consider how you can make your videos stand out from the competition. In a world where anyone can create and post a video online, it takes more than just good content to get noticed. You need to have a strong and unique brand voice that speaks to your target audience and compels them to take action.
But what exactly is brand voice, and how can you make sure yours is strong enough to cut through the noise? Let’s take a closer look.
What Is Brand Voice?
Your brand voice is the personality of your business that is conveyed through the language you use in your marketing materials. It should be consistent across all channels, from your website and social media posts to your email newsletters and animated explainer videos.
Your brand voice should be based on your target audience, as well as your company’s values and mission. It should be authentic and reflect who you are as a business. And most importantly, it should be unique.
Finally, a consistent brand voice across all channels helps build trust with your audience. They will come to know and expect a certain type of content from you, which can make them more likely to do business with you in the future.
How to Create a Strong Brand Voice
If you’re not sure where to start when it comes to developing your brand voice, here are a few tips:
1. Know Your Target Audience
This is the first and most important step. You need to know who you are trying to reach with your videos. What are their demographics? What are their interests? What kind of language do they use?
2. Define Your Company Values
What does your company stand for? What are your core values? These should be reflected in your brand voice.
3. Be Authentic
Your brand voice should be genuine and reflect who you truly are as a business. Don’t try to be something you’re not – it will come across as inauthentic and could damage your reputation.
4. Put Yourself in Their Shoes
When creating animated explainer videos or any other type of content, always put yourself in the shoes of your target audience. What would they want to see? What would resonate with them?
5. Keep It Consistent
Once you’ve developed your brand voice, it’s important to keep it consistent across all channels. This will help build trust and familiarity with your audience.
Animated video is a great way to reach your target audience and promote your business. But in order to make sure they are effective, you need to have a strong brand voice that speaks to your audience and compels them to take action. By following the tips above, you can develop a brand voice that will make your videos stand out from the competition.
For more information on using animated explainer videos for business, contact us today. We’d be happy to answer any of your questions.
Conclusion
When it comes to animated explainer videos, businesses have seen a significant return on investment (ROI). In fact, one study showed that animated explainer videos can increase conversion rates by 20% or more.
Hubspot study revealed that 54% of consumers want to see more video content from a brand or business they support
Other studies have shown that animated explainer videos are also effective in increasing brand awareness and recall. In one study, animated explainer videos were shown to increase brand awareness by up to 59%. “”
Explainer videos are an engaging and effective way to communicate with customers and promote your business. They are perfect for introducing new products or services, explaining complex concepts, or simply getting your message across in a clear and concise way. If you’re looking to create an animated explainer video for your business, contact us today. Our team of experts will work with you to create a video that not only promotes your product or service but also engages and informs your audience.
Article by Nicole Delgado 2022 | CMO | Explainer Video Company | Animated Explainer Videos For Business
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