10 Best Product Explainer Videos

10 Best Product Explainer Videos 2024


Video is a powerful marketing tool, and product explainer videos are one of the most effective types, animated explainer videos can help you to improve your website’s conversion rate, educate customers about your products or services, and increase brand awareness.


If you run an internet business, you may want to take into account the fact that a sizable portion of your target market is unaware of the solutions you provide. Although the value of your product may seem obvious to you, it won’t be to your target market.


According to studies, one third of Americans are unaware of how the Internet functions. Now consider which audience members won’t understand your technical jargon.


Anyway, no worries!  You are in the right place! A fantastic explainer video is all it takes to effectively communicate your brand’s narrative to your target audience and capture their interest.


In this post, we’ll take a look at what makes product explainer videos so effective, and we’ll share some tips for creating your own. Stay tuned for our next post, where we’ll give you some advice on how to publish your video content!


What Are Product Explainer Videos?


Product explainer videos are short, usually animated videos that explain what a product or service does. They are typically used to generate interest in a product or service, and can be used at various stages of the customer journey, from awareness through to purchase.


There are many different types of product explainer videos, but some of the most popular include whiteboard animation videos, 2D animated explainer videos and live-action animated explainer videos.


Whiteboard animation explainers are a type of product explainer video that uses simple line drawings to tell a story. They are often used to communicate complex ideas in a simple and engaging way.


2D animated explainer videos are another popular type of product explainer video. These videos use two-dimensional animation to bring products and concepts to life.


Live-action explainer videos are product explainer videos that use real people and settings to demonstrate a product or service. They can be used to add a personal touch to a product explanation, and can also be used to show how a product is used in real life.


No matter what type of product explainer video you choose, the goal is always the same: to clearly and concisely explain what your product or service does, and why someone should buy it.





Is Animated Video Effective As A Marketing Tool?

What Are Product Explainer Videos

Yes, business explainer videos are an effective marketing tool. They can explain your product in a way that is engaging and easy to understand, and they can capture the attention of viewers who might otherwise be distracted.


What are the latest statistics to prove video as a powerful marketing tool?

87% of businesses use video as a marketing tool (up from 83% in 2021) (HubSpot).

96% of consumers find videos helpful when making a purchasing decision online (Animoto).

65% of senior marketing executives believe that video is the content with the best ROI ( Adobe)

80% of internet users recall watching a video ad on a website they visited in the last 30 days (Comscore).


Product explainer videos are one of the most popular and effective types of videos out there. They are designed to educate viewers about a certain product or service, and they can be extremely helpful in the purchasing decision-making process.


There are a few things to keep in mind when creating a product explainer video:

  • – Keep it short and sweet: The average attention span of a human is just 8 seconds, so you need to make sure your video is concise and to the point. Get straight to the point and avoid filler content.


  • – Use engaging visuals: Use strong visuals to grab attention and keep viewers engaged,business animations are especially effective at holding attention and conveying complex information in an easy-to-understand way.


  • – Focus on the benefits: Don’t just list off features – focus on how those features will benefit the viewer. What need does this product or service fill? How will it make their life easier?


  • – Use a call to action: At the end of your video, tell viewers what you want them to do next. Do you want them to visit your website? Make a purchase? Sign up for your email list? Be clear and specific with your call to action.


Creating an animated product video is a great way to explain your product in an engaging and easy-to-understand way. By following these main 4 tips, you can create an explainer video that will capture the attention of your viewers and help convert them into customers.

Animated product videos are a great marketing tool that can help increase sales and conversions. If you’re not using them already, now is the time to start!





Video Consumption Statistics and Usage Trends 2024

Video Marketing Statistics

It is safe to say that most people in the developed world have access to the internet and are regular users of social media platforms. This means that there is a huge potential market for businesses who use online video content as part of their marketing strategy.


Not only does online video give businesses the opportunity to reach a wider audience, but it is also a more engaging and interactive form of content than traditional written methods such as blog posts or articles.


A study by HubSpot found that four times as many consumers would rather watch a video about a product than read about it, and that half of all internet users have watched an explainer video to learn more about a product or service.


The same study also found that including a video on a landing page can increase conversion rates by 80%.


With all of this in mind, it is clear that businesses need to start creating more video content if they want to stay ahead of the competition. But what are the best types of videos for businesses to create?


In this article, we will take a look at 10 of the best product animation videos from some of the world’s leading brands, and see what makes them so successful.

Video Marketing Statistics for Social Media in 2022
Video Marketing Statistics for Social Media in 2024


Video is no longer an option for social media marketers. In fact, it’s become a necessity. Consumers are demanding more video content and are gravitating towards platforms that offer it.



Here are some statistics that show just how important video has become for social media marketing:


-The average person spends 100 minutes watching online videos every day (Transform), and this number is only increasing:

82% of Twitter users watch video content on the platform (Twitter).

65% of Facebook users watch video daily (WordStream).

– Snapchat generates 10 billion video views per day (Recode).

– More than 500 million hours of videos are watched on YouTube every day (YouTube).


As you can see, people are consuming a lot of video content on social media. As a marketer, you need to be creating and sharing engaging videos to reach your audience.


Product explainer videos are one type of video that can be extremely effective on social media. These videos help to educate viewers about a product or service and how it can benefit them.


Animated Commercials are another great option for social media. These videos are often attention-grabbing and can communicate complex messages in an easily digestible way.


Whatever type of animated explainer video you create, make sure it is informative and entertaining. Your audience will appreciate it!



10 Video Marketing Statistics for Marketers and Businesses

10 Video Marketing Statistics for Marketers and Businesses


1. product explainer videos are one of the most effective marketing tools available today.

2. product explainer videos help increase product awareness and can lead to increased sales.

3. product explainer videos are an excellent way to engage potential customers and explain complex products or services in a simple, easy-to-understand way.

4. product explainer videos have been shown to improve website conversion rates by up to 20%.

5. animation videos are also an excellent marketing tool and can be used to promote products, services, or brands in a fun and engaging way.

6. animation videos are highly shareable and can help increase brand awareness and reach.

7. explainer videos are an excellent way to educate potential customers about your product or service in a short, concise, and easy-to-understand way.

8. explainer videos have been shown to improve website conversion rates by up to 15%.

9. product explainer videos and animation videos are both excellent marketing tools that can help increase product awareness, sales, and website conversion rates.

10. video marketing is an excellent way to connect with potential customers and promote your product or service in a fun, engaging, and easy-to-understand way.


Videos facilitate rapid learning among viewers. For example, 97% of marketers believe that videos assist people in better comprehending their offering.


In addition, 47% of companies said that the usage of explainer videos contributed to a reduction in the number of user support queries. Consequently, using videos like these might be an excellent approach to educate your audience.

top10 product video animations
Top 10 Best Product Explainer Videos

What is an business explainer video? An explainer video is a short video, usually 2-3 minutes long, that quickly explains who you are, what you do, and how you can help your viewer. Explainer videos are often used on websites or social media platforms as a way to introduce a new product or service.


Why are they so popular? Because they work! In fact, according to a recent video marketing survey 81% of businesses say that video has helped them increase sales.


If you’re thinking about creating explainer videos for your business but not sure where to start, check out these 10 examples for inspiration.


Tripcase Animated Product Video Explainer

The audience’s most pressing issues are mentioned in each of the explainer videos in this section. But Tripcase stands out as a particularly potent illustration since it does this again and discreetly, intensifying the discomfort.

The people who use Tripcase detest the stress and confusion of travel. In this video, a series of agitated passengers riding the travelator speed past as the Tripcase user maintains his composure.

This is an example of how using pain points in your video content may help you convince your target audience of the practical and emotional reasons why they need your product or service.



Notarize Explainer Product Video

Notarize took notarization, which was perhaps the most boring procedure in the world, and turned it into something hilarious, intriguing, and extremely entertaining. They came to the realization that nobody would want to watch a dull video on this subject, not even those that required what their service provides.

Instead, they chose to go in a different direction, employing humor and honesty to engage their audience while explaining a potentially dry concept. This explainer video may be the funniest and most popular of all time thanks to some history, some dressing up, and some great editing.



Amazon Product Video Explainer Animation

If you have a product or service whose benefits aren’t immediately apparent, it’s probable that you require an explanation video. It could involve cutting-edge technology or a brand-new design, or it might just be an original idea. In any case, you ought to capitalize on that originality.

Much is made of the service’s revolutionary nature in the explanation Video for Amazon Go, the company’s new shopping service. The business takes the time to walk consumers through each stage because it’s a concept that many of them haven’t previously encountered. This positions Amazon as the industry leader and helps familiarize leads with the new service.

If your product or service is genuinely one-of-a-kind, don’t be hesitant to get into some technical information. By highlighting the creativity and technology used, you may gain the trust of potential consumers.


HubSpot Animated Explainer Video

Ultimately, a successful explainer video has to achieve one thing: connect with your viewers and pique their interest in learning more.

Because of this, HubSpot centers its explainer video on their target demographic of contemporary marketing professionals. They start out by describing what it’s like to be a marketer in the modern era before talking about the main worries and reservations of their prospects.

Additionally, they use actors to portray their target demographic, which might aid potential clients in seeing themselves utilizing the service. And the script keeps coming back to what they believe their audience wants most: a seamless, comprehensive grasp of what their marketing is accomplishing.



Mint Animated Product Video For Youtube

Explainer videos, like other sorts of video material, work best when they are brief and straightforward. This isn’t the place to get too detailed because your audience is seeing your product or service for the first time.

Instead, quickly summarize how your solution differs from others’ and how it will suit your audience’s demands. Exactly that is what Mint does. Although their explainer animation provides a wonderful starting justification for why you need the service in your life, it does not cover all the unique and potent things you can accomplish with it.

Later, when you have more time, you may go deeper into the specifics of additional services, add-ons, and subscription plans. The goal of explainer videos is to pique your target audience’s curiosity enough for them to want to learn more.



Panorama9 Motion Graphic Product Explainer Video

The top instructional videos Keep in mind that they are videos. To better describe their product or service, they make use of images, color, action, and rhythm.

Using intriguing, original images is a definite approach to keep your audience interested. Here, Panorama9 ran with a silly notion that served as a source of creative inspiration. What if working in IT was really no different from playing a challenging video game?

The analogy fits Panorama9’s target audience perfectly, and the stunning visuals, which mimic the appearance of old video games, support it. The animation itself could be shortened while still communicating the main ideas. But since it’s so entertaining to see, it still keeps its audience interested.



Slack Business Animation Explainer Product Video

One of the greatest examples of an explanation video can be seen on the Slack website. The video begins by describing an unorganized workplace and demonstrating how chaotic the environment may become. Then it introduces Slack and demonstrates how the application may be used to quiet the chaos and restore order to the workplace.

Additionally, the user interface and a general overview of the functionality are shown in the video. In this manner, it answers any concerns that you may have regarding the simplicity of using the program.



Spotify Anchor Animated Explainer Video Example

In this video, Anchor discusses how podcasters may make use of the anonymized listener data that Spotify provides in order to create future episodes. The video also provides a demonstration of the capabilities of the program and explains how those features may help you better understand and serve your audience. They also provide guidance that may be utilized by you to get the most out of the application and expand your podcasting enterprise. You are going to like the clean animation of the video as well as the seamless transitions between the different photos.



Digital Ocean Animated Product Video Explainer

A lot of businesses have a hard time putting together a reliable cloud computing solution. This video is an excellent example of an animated explanation video since it demonstrates what Digital Ocean is able to achieve. In addition to that, it offers consumers guidance on how to effectively configure and manage their systems.

The business is aware that customers may have some level of perplexity when utilizing the program. Because of this, the video is intended to provide users who are not technically savvy with a solid grasp of the program from the very beginning.


Uber Eats Animated Explainer Product Video

By forcing people in the restaurant sector to rethink how they do business, Uber Eats is disrupting the industry as a whole. Their animated explainer video is excellent since it demonstrates the user interface of the application, what it does, and how it makes the management of a restaurant easier – all at the same time. It was disseminated in a total of 27 nations and was available in a number of different languages

Conclusion: Product Explainer Videos


Product explainer videos are a great way to show off your product in a visually appealing and informative way. They can help you increase brand awareness, educate potential customers about your products, and even drive conversions.

If you’re looking for an engaging and effective way to market your products, contact us today. We would be happy to create an amazing product explainer video for you that will help you achieve all of your marketing goals.


Article by Nicole Delgado 2024| CMO | Explainer Video Company | Animated Explainer Videos For Business


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