Why Animated Characters Are Used In Explainer Videos


Why Use Animated Characters In Explainer Videos?

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Video marketing is a powerful business tool that can help businesses promote their products and services. Video marketing can be used to create explainer videos, product demonstration videos, or even just simple promotional videos. Marketing with video content is an effective way to reach out to potential customers and engage them in a way that written content simply cannot match.


What are the benefits to video marketing using animated cartoon characters?


Reach a wider audience: Video marketing can help you reach out to potential customers who may not be reached through other forms of marketing.

Increase engagement: Video content is more likely to be shared and liked than written content, making it a great way to increase engagement with your target audience.

Boost conversions: Video marketing can help boost conversions by providing potential customers with a more engaging and informative experience.

If you’re looking for a way to reach out to potential customers and promote your business, video marketing is a great option.

The Endless Possiblities Of Video Content For Your Business

The Endless Possiblities Of Video Content For Your Business

Video is one of the most popular forms of content on the internet, and for good reason. People love watching videos, and they’re a great way to communicate information quickly and effectively. But what makes explainer videos so special? And how can they help deliver your business idea better than other types of content?

Explainer videos come in all shapes and sizes from how to videos, cartoon animations, whiteboard animations, social media video explainers and are nearly always a specific type of video that is designed to explain a concept or an idea simply and concisely. They are usually between one and two minutes long, and they use a variety of techniques to get their message across, including animation, voiceover, and sometimes even live-action.

What makes explainer videos so effective is that by using well written storytelling techniques they can take a complex idea and break it down into something easy to understand. They also use visuals and audio to hold the viewer’s attention and keep them engaged.

When you’re trying to communicate your business idea to potential customers or investors, an explainer video can be a great tool. It can help you get your idea across clearly and concisely, and it can also help you build interest and excitement around your business.



Animated Characters In Explainer Videos What Are The Features And Benefits?



Animated characters can help explainer videos by providing a relatable and engaging face for your audience. By using facial expressions and body language, they can help to better communicate the message of your video. Additionally, animated characters can be used to add some levity and fun to your explainer video, making it more enjoyable for viewers to watch.


Some of the benefits of using animated characters in explainer videos include:


Adding a human element: Animated characters can help to make your video more relatable and down-to-earth for viewers. By adding a human element, you can connect with viewers on a more personal level and better engage them with your message.

Facial expressions and body language: Animated characters can use facial expressions and body language to help communicate the message of your video more effectively. This can be particularly helpful in explainer videos where you need to communicate complex information in a simple and easy-to-understand way.

Making your video more enjoyable: Animated characters can also help to make your video more enjoyable for viewers to watch. By adding some levity and fun, you can keep viewers engaged and increase the overall effectiveness of your explainer video.


How To Give A Human Quality To Your Brand Using A Marketing Cartoon Video


A marketing cartoon video is a perfect way to humanize your brand. By using a cartoon character to represent your company, you can add a relatable and friendly face to your business. This type of video can be used to explain complex concepts simply and engagingly, or to simply introduce your company in an attention-grabbing way.

When creating a marketing cartoon video, there are a few things to keep in mind. First, it’s important to make sure that the character you create is representative of your brand. This means that the character should have the same values, mission, and voice as your company.

It’s also important to make sure that the character is relatable and likeable. After all, you want viewers to connect with the character and feel positive about your brand.

Once you’ve created a strong and likable character, it’s time to start thinking about the story you want to tell. A marketing cartoon video can be used to explain a complex concept, or it can simply be a fun way to introduce your company.

Either way, it’s important to make sure that the story is engaging and attention-grabbing.

Once you have a strong character and an engaging story, it’s time to start thinking about the animation. The animation should be high quality and professional looking. This will help to ensure that viewers take your video seriously and see your brand in a positive light.

If you’re looking for a way to humanize your brand and add a friendly face to your business, consider creating a marketing cartoon video. With a strong character, an engaging story, and high-quality animation, you can create a video that will leave a lasting impression on viewers.


What’s the brain science behind animated characters and a strong connection with an audience?

The science behind animated characters and a strong connection with an audience is still being studied. However, there are a few key theories that explain why people become so attached to these characters.

One theory is the “identifiable victim effect.” This occurs when people see someone similar to them in some way and feel compelled to help them. Another theory is the “mere exposure effect,” which posits that people are more likely to like something if they see it more often.

This could explain why people get so attached to characters that they see regularly, like those in their favorite TV show.

Finally, the “parasocial interaction” theory suggests that people form one-sided relationships with media figures because they provide companionship and social interaction that is lacking in the person’s real life.

Whatever the reason, it’s clear that animated characters can have a powerful hold on people’s hearts.

We go into the science of these above 3 theories in a little more detail, see below:


What is the “identifiable victim effect” of animated characters in cartoon videos?

The identifiable victim effect is a psychological phenomenon whereby people are more likely to donate to charities that feature a single, specific individual in need, as opposed to those that present general statistics about a problem.

This effect is often used in fundraising appeals, as it can be more effective at eliciting donations than appeals without a personal story.

There is some evidence that the identifiable victim effect may also apply to animated characters in videos. In one study, participants were shown either a video featuring an animated character who had been kidnapped or a video with no personal story (just statistics about human trafficking).

Those who watched the video with the personal story were more likely to say they would donate money to help free slaves than those who watched the statistics-only video.

It is not clear why the identifiable victim effect occurs, but one possible explanation is that it allows people to feel more emotionally connected to the problem and to the individual who is suffering. This may make them more likely to take action and donate to a cause.



What is the “mere exposure” effect of animated characters in cartoon videos?

The mere exposure effect is the tendency for people to prefer things that they are familiar with. This is why you see a lot of brands using characters in their explainer videos – because people are more likely to remember and like a video that features a familiar character. Animated characters can help make a video more memorable and likable, which can lead to more views and engagement.


How does the “parasocial interaction” theory relate to animated cartoon characters?

The parasocial interaction theory posits that people form one-sided relationships with media characters. In other words, we treat these characters as if they were real people even though we know they’re not. This theory can help to explain our attachment to animated cartoon characters.

We may feel like we know them personally and feel invested in their lives, even though we are aware that they are not real. This emotional connection can be powerful and can lead us to continue watching a show or movie featuring these characters, even if we don’t particularly enjoy it.

In addition, the parasocial interaction theory can help to explain why some people become extremely attached to certain animated characters. For example, someone may feel like they relate to a character who is always getting into trouble or who is always the butt of jokes. This person may then become very attached to that character and feel invested in their life.

Overall, the parasocial interaction theory can help to explain our attachments to animated cartoon characters. These attachments can be strong and can lead us to continue watching a show or movie, even if we don’t particularly enjoy it. In addition, the theory can help to explain why some people become extremely attached to certain animated cartoon characters.


How Do You Make Your Cartoon Animation Explainer Video Highly Effective?

How Do You Make Your Cartoon Animation Explainer Video Highly Effective

Your video marketing strategy is not complete without an explainer video. As mentioned at the beginning of this article explainer videos such as product videos etc are an essential tool for promoting your business, product, or service. They help to educate your audience about what you do, and why they should care.

Animated explainer videos are particularly effective at getting your message across. The combination of visuals and audio makes them engaging and easy to understand. And, because they’re entertaining as well as informative, people are more likely to watch them all the way through.

To make sure your animated explainer video is as effective as possible, there are a few things you should keep in mind:


First, make sure the story is clear and concise. Don’t try to cram too much information into one video. Keep it focused on a single message, and make sure that message is easy to understand.

Second, use strong visuals to support your story. The best explainer videos make use of both live-action footage and animation. The visuals should be eye-catching and engaging, and they should help to illustrate the points you’re making in the audio.

Finally, don’t forget to include a call to action at the end of your video. Tell viewers what you want them to do next, whether it’s visiting your website, signing up for your newsletter, or downloading your app. If you give them a clear way to take action, they’re more likely to do it.

Following these tips will help you create an animated explainer video that is highly effective at promoting your business. But don’t forget, the most important thing is to make sure your story is clear and concise. If you can do that, you’re well on your way to creating a video that will engage and educate your audience.




Conclusion: Animated Characters In Explainer Videos


Animated cartoon characters are often used in explainer videos because they help to simplify complex messages and make them more engaging. They also help to create a connection with the viewer, which can result in increased conversion rates.


If you’re looking for an engaging and effective way to explain your product or service, consider using animated cartoon characters in your next explainer video. Contact us today to learn more about our services and how we can help you create a video that drives sales.


Article by Nicole Delgado 2023 | CMO | Explainer Video Company | Explainer Videos For Business




Q1: Why are animated characters commonly used in explainer videos?


A1: Animated characters are used in explainer videos for several reasons. Firstly, they add a visual appeal that captures the audience’s attention. Additionally, animated characters can simplify complex concepts and make information more digestible, enhancing the overall understanding of the message being conveyed.


Q2: How do animated characters contribute to better communication in explainer videos?


A2: Animated characters can express emotions and actions in a relatable and engaging manner. This emotional connection helps create a more memorable and impactful communication experience. By personifying concepts, animated characters make it easier for viewers to connect with the content on a personal level.


Q3: Are there any advantages to using animated characters over live-action in explainer videos?


A3: Yes, there are several advantages. Animated characters allow for creative freedom, enabling the portrayal of abstract ideas or imaginary scenarios that may be challenging to replicate in live-action. They also appeal to a broader audience, as animated characters can be designed to be culturally neutral and relatable to diverse viewers.


Q4: How do animated characters simplify complex information in explainer videos?


A4: Animated characters can break down complex information into simple, easy-to-understand visuals. Through visual metaphors, storytelling, and animation techniques, they help convey messages in a way that is both entertaining and educational, making it more likely for the audience to grasp and retain the information.


Q5: Can animated characters enhance brand recognition in explainer videos?


A5: Absolutely. Animated characters can become mascots or brand representatives, contributing to brand identity and recognition. Consistent use of animated characters across explainer videos and other marketing materials helps build a strong brand presence and makes the content more memorable for the audience.


Q6: Do animated characters make explainer videos more versatile?


A6: Yes, animated characters offer versatility in storytelling. They can be customized to fit various themes, styles, and tones, making it easier to adapt content to different target audiences. This flexibility allows for the creation of explainer videos that resonate with specific demographics or address diverse topics.


Q7: Are there any industries where animated characters are particularly effective in explainer videos?


A7: Animated characters can be effective in a wide range of industries. They are commonly used in tech, healthcare, education, and finance, among others. Animated characters can simplify complex information in these sectors and make it more accessible to a broader audience.


Q8: How do animated characters contribute to the entertainment value of explainer videos?


A8: Animated characters inject a level of entertainment into explainer videos, making them more enjoyable to watch. The dynamic and visually appealing nature of animations can keep viewers engaged throughout the video, ensuring that the message is not only understood but also remembered.


Q9: Can animated characters improve viewer retention in explainer videos?


A9: Yes, animated characters can enhance viewer retention. The combination of visual stimulation and storytelling through characters makes the content more interesting and memorable. This increased engagement often results in viewers staying focused on the video and absorbing the information more effectively.


Q10: How can one ensure the success of using animated characters in explainer videos?


A10: To ensure success, it’s crucial to align the animated characters with the target audience, maintain consistency in branding, and focus on creating a compelling narrative. Additionally, paying attention to animation quality and incorporating a call-to-action can further enhance the effectiveness of explainer videos with animated characters.



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