Undoubtedly, social media offers various benefits to your business. It helps you to make your business website more visible and relevant to search engines, and also helps you to learn about and reach out to your potential customers. All in all, it helps you to promote your business much faster than ever before. In this article, we will discuss all the major social media platforms that you can use for video marketing to grow and flourish your business. So folks, let’s start our journey.
Video marketing on YouTube (Desktop and mobile)
Let’s get started with the obvious, the granddaddy of video online: YouTube. According to a recent research, about 300 hours of video content is uploaded on YouTube very minute, so it’s a huge platform.
First of all, you need to create a YouTube channel. It will serve as a library of your video content. It just takes a few minutes. After that, you need to create top quality videos representing your business and upload them. You’ll surely get great response from the potential clients.
Advantages of using YouTube
Hundreds of millions of video watched every day
Over a billion users
Maximum video length is up to 11 hours
Video marketing on Facebook (Desktop and mobile)
In fact, Facebook users love to watch videos. Another great thing is that you can also create a content page about your business and upload your videos on your business page. In this way, you can elaborate your product and service in a comprehensive way as compared to the YouTube. The written content also assists your videos and you can also easily interact with your customers. You can also observe some people running their online business solely through the dedicated Facebook page.
Advantages of using Facebook
Facebook live videos
More than 4 billion video views on Face book every day
71% adults use the Face book
Maximum video length is up to 20 minutes
Facebook videos get more audience in the news feed than links to videos on 3rd party sites like YouTube
Video marketing on Twitter (Desktop and mobile)
You can access a huge and diverse customer base through Twitter. So, it must be a part of your video-marketing strategy. The great thing is that the users can embed the videos into their tweets, and it allows other users to follow your business account. You can upload short clips to convey your business message on Twitter.
Advantages of using Twitter
Integration with Periscope
23% adults use the Twitter
Maximum video length is up to 30 seconds
This platform is dedicated to only sharing photos and videos. Apparently, people think it is a good platform for fashion business but, with a little creativity, you can create videos to promote all types of businesses. You just have to create a business account on Instagram and start sharing the relevant videos.
Advantages of using Instagram
Up to 300 million monthly active users
28% adults use the Instagram
Following rate is 125% higher than the Twitter
Maximum video length is from 15 to 60 seconds
Is another fast growing social media network, however, it is suitable for small businesses. You can upload short video clips and photos. It helps you to easily reach out the potential clients.
Advantages of using snapchat
More than 100 million daily active users
No matter what you’re selling and what is your product or service. If you’re not following these huge social media networks to promote your business, you’re going to lose. Besides, it is the most economical way to catch the attention of customers. You can get lots of success on these huge platforms. So take the time, put in the work, and create the videos that will move your business in the right direction.
Best of luck! and hope this article assists you in better navigating the best route toward promoting your video content out on the web !
Article by Nicole Delgado | Article Writer | The Video Animation Company | Animated Video Explainers