Where to Find Explainer Video Templates

Where to Find Explainer Video Templates



Subject Title Subject Description
Introduction Overview of the importance and utility of explainer video templates.
Benefits of Using Explainer Video Templates Key advantages of using templates for creating explainer videos.
Top Sources for Explainer Video Templates A curated list of platforms offering high-quality explainer video templates.
How to Choose the Right Template Tips on selecting the most suitable explainer video template for your project.
Customization Tips Advice on how to customize templates to fit your brand and message.
FAQ Answers to common questions about explainer video templates.



Creating an explainer video can be a daunting task, especially if you’re not familiar with video editing software or animation. Fortunately, explainer video templates offer a convenient and efficient solution, enabling businesses and individuals to produce professional-looking videos with ease.


In this article, we’ll explore the best places to find explainer video templates that can help you convey your message clearly and effectively.




Benefits of Using Explainer Video Templates

Benefits of Using Explainer Video Templates


Explainer video templates come with several benefits, making them an attractive option for content creators:


  • Cost-Effectiveness: Templates significantly reduce the cost associated with video production, eliminating the need for expensive equipment or professional editing skills.
  • Time-Saving: With pre-made animations and structures, templates save time, allowing for quick customization and deployment.
  • Consistency: They help maintain visual and thematic consistency across your videos, enhancing brand recognition.
  • Ease of Use: Templates are designed to be user-friendly, making it possible for anyone to create high-quality explainer videos without prior experience.



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Top Sources for Explainer Video Templates

Top Sources for Explainer Video TemplatesEnvato Elements

Envato Elements offers a vast collection of explainer video templates suitable for various themes and industries. With a subscription, users gain unlimited access to all templates along with other creative assets.


Canva is known for its ease of use and offers a selection of free and premium explainer video templates. These templates can be easily customized within the web-based platform, making it a great choice for beginners.


Biteable provides a range of animated explainer video templates that are highly customizable. It’s an excellent tool for creating engaging and informative videos with a professional look.

Adobe Spark

Adobe Spark offers a variety of video templates, including explainer videos, that can be customized to fit your brand’s style. With intuitive design tools, it caters to both beginners and experienced creators.


Animaker specializes in animated video templates, including explainer videos. It features a drag-and-drop interface, making it easy to personalize templates for your specific needs.




How to Choose the Right Template

How to Choose the Right Template

Creating an explainer video is an effective way to convey your message to your target audience succinctly and engagingly. However, the impact of your video largely depends on the foundation you choose: the template.


A well-selected template not only captures the essence of your message but also enhances the viewer’s understanding and engagement.


Below, we delve deeper into how to choose the right template for your explainer video, ensuring it aligns with your objectives and audience expectations.


– Purpose and Audience: Aligning Your Message with Viewer Expectations


Understanding Your Message


Before diving into template selection, clearly define the purpose of your explainer video. Are you introducing a new product, explaining a complex concept, or guiding users through a process? Your objective will dictate the structure and content of your video, influencing which template suits your needs.


Knowing Your Audience


Tailoring your video to your audience is crucial. Consider their age, interests, and familiarity with your topic. A template that resonates with tech-savvy millennials might not work for a more mature audience. Understanding these nuances ensures your message is not only heard but also appreciated.


– Visual Style: Reflecting Your Brand’s Identity


Consistency with Brand Image


Your explainer video is an extension of your brand, making the visual style a key consideration. Choose a template that mirrors your brand’s colors, fonts, and overall aesthetic. This consistency helps your audience recognize and trust your brand more.


Engagement Through Design


The visual appeal of your video can significantly impact viewer engagement. Look for templates with animations, colors, and elements that draw attention and maintain interest throughout the video.


– Customization Options: Tailoring Your Message


Flexibility in Design

A template should serve as a starting point, not a limitation. Opt for templates that offer extensive customization options, allowing you to adjust elements such as color schemes, font styles, and animation speeds. This flexibility ensures your video aligns perfectly with your brand and message.


Incorporation of Media Elements

Consider templates that allow you to integrate various media types, such as images, videos, and infographics. This variety can enhance your storytelling, making the video more engaging and informative.


– Format and Length: Matching Platform and Audience Attention Span


Platform-Specific Considerations

The choice of template should also factor in the platform where the video will be published. Different platforms have unique format requirements and audience expectations. For instance, videos on Instagram are typically shorter and more visually driven than those on YouTube.


Keeping It Concise

Attention spans are limited. Select a template that helps you convey your message within a timeframe that keeps your audience engaged. A concise, well-structured video is more likely to retain viewer attention from start to finish.



Choosing the right template for your explainer video is a critical step that can significantly influence its effectiveness. By carefully considering your purpose and audience, aligning the template with your brand’s visual style, ensuring ample customization options, and selecting an appropriate format and length, you can create a compelling video that resonates with viewers and effectively conveys your message.





Customization Tips

Customization TipsCreating an engaging and effective explainer video involves more than just filling out a template. To truly resonate with your audience and communicate your message effectively, consider the following expanded customization tips:


1. Brand Integration


Consistency is Key: Your video should be an extension of your brand’s existing identity. Use brand colors not just in backgrounds or text, but also in animations and graphical elements to create a cohesive experience.

Logo Placement: Integrate your logo in a subtle, yet visible manner. It can be placed in corners, as part of the video’s intro or outro, or subtly integrated into scenes without being intrusive.

Font Choices: Use fonts that are not only part of your brand’s design language but also readable on video. Sometimes, brands have primary fonts that don’t translate well on screen; consider using secondary or video-specific fonts that maintain the brand’s vibe.


2. Simplify Your Message


Focus on Core Messages: Identify the 2-3 key points you want your audience to remember. Explainer videos are typically short, so prioritize information that aligns with your video’s objective.

Scriptwriting: Write a script that’s conversational and direct. Use simple language that avoids jargon unless your target audience is familiar with it. Read your script out loud to ensure it sounds natural.

Storyboarding: Create a storyboard that outlines each scene, ensuring there’s a visual representation of your key messages. This helps in planning the flow and making sure the script and visuals align perfectly.


3. Visual Elements


Relevant Imagery: Choose images and icons that directly relate to your content. Custom illustrations can be more engaging than stock photos, adding a unique aspect to your video.

Animation Style: Select an animation style that complements your message and brand personality. Whether it’s 2D, 3D, stop-motion, or something else, the style should enhance the viewer’s understanding and engagement.

Consistent Design Language: Ensure that all visual elements follow a consistent design language in terms of color schemes, line styles, and overall aesthetic. This uniformity makes your video more professional and cohesive.


4. Call to Action (CTA)


Clarity and Urgency: Your CTA should be clear and direct, telling viewers exactly what action you want them to take. Use action verbs to create a sense of urgency or importance.

Visibility: Make your CTA stand out visually. This can be achieved through contrasting colors, animation, or screen placement that draws the viewer’s eye.

Relevance: Ensure the CTA is relevant to the video’s content and offers value to the viewer. Whether it’s downloading a guide, signing up for a webinar, or visiting a website, the action should be a natural next step in the viewer’s journey.


By carefully integrating these elements into your explainer video, you can create a powerful tool that not only informs but also engages your audience and encourages them to take the next step with your brand.






Explainer video templates are invaluable resources for creating compelling and professional videos. By choosing the right template and customizing it effectively, you can produce a video that not only explains your message clearly but also engages your audience.

Whether you opt for a free or premium template, the key is to ensure it aligns with your brand and message.






FAQ: Where to Find Explainer Video Templates?

FAQ: Where to Find Explainer Video Templates?

Can I use explainer video templates for commercial purposes?

Most platforms offer templates that are licensed for commercial use, but it’s important to review the specific terms and conditions of the template you choose.

Are there free explainer video templates available?

Yes, many platforms offer free templates, but they may come with limitations such as watermarks or a limited selection. It’s worth considering premium options for more features and flexibility.

How long should an explainer video be?

The ideal length of an explainer video is usually between 60 to 90 seconds. This duration is sufficient to convey your message without losing the viewer’s attention.

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Where to Find Explainer Video Templates An Article by Nicole Delgado 2024 | CMO | Explainer Video Company | Animated Explainer Videos

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