2D animated cartoons style

Top 5 Best Explainer Video Styles for Your Business.

Good stories always capture attention. And because explainer videos prove to be an effective way to tell stories about businesses, more and more companies have started using videos to reach out and tell their story to their target audience.

You know that videos can help boost your conversion rate. The right explainer video will speak to your target audience directly and engage them. It’s a tried-and-tested strategy that successful businesses swear by. Dropbox experienced an increase in conversion rate when they placed a video on their homepage. It can happen to your business too!

So, you have decided to create an explainer video for your company. The question is, what is the animation style that will suit you?

We understand how difficult it can be to choose the best animation style for your business. You would have to consider a wide range of styles and the costs involved. You must choose between motion graphics or cartoons and take your audience into consideration. There are so many factors to consider, but with a bit of research, you will find the best explainer video style for your business.

 

2D explainer video examples

 

What are the different types of animation videos?

First things first: every style is unique and has its own advantages and disadvantages. Some may be creative, and some can be very straightforward. Some styles may cater to a younger audience, while some will be more appreciated by professionals. Each style is different from the others, so you will have to weigh which is appropriate for your business.

Of course, you want a unique video that talks about your business effectively, so you can stand out. If everybody in your line of business is using whiteboard videos, you can break the norm and opt for a 3D video. Think of what you want to accomplish and work from there.

Time to pick out the best explainer style for your business. Here are the common animation styles that you can choose from, and their pros and cons:

  1. 2D Animation

2D animation is the most creative video style. It is a technique where an image is followed by another image in a slightly different position, thus creating a flat image that moves. 2D animation gives you a lot of control over the result as you get to pick the colors and characters you want. You decide whether the main character is male or female and if their hair will be blonde or brunette. You dictate what the characters will look like.

The best part is there no downside to using 2D animation. For most scenarios, 2D animation is a safe choice. It is popular with businesses because it is flexible, giving you a lot of options.

  1. Whiteboard Animation

A whiteboard video uses the stop-motion technique to show an artist illustrating a story on a whiteboard or any similar surface. Whiteboard videos deliver information straight to the point and work best for an audience aged 25 and up. This style engages viewers and sparks their interest in a simple but effective way.

The disadvantage of using whiteboard videos is that you have limited choices in color and animation. Since it is structured without fancy colors and details, it doesn’t appeal to younger audience. If you want to convey your story straight to the point, without needing to impress young people, then whiteboard animation may be for you.

  1. Interactive Video

An interactive video is a video presentation that can take the input of the users to perform specific actions. Interactive videos may connect the users to external websites and let them answer surveys or select channels for additional information. This provides an immersive experience for the viewers and engages them for a longer amount of time. It allows for communication between you and the audience, so you can receive insights about your viewers.

Creating an interactive video is not cheap. Since you layer additional content on top of your video, the cost will be higher. Aside from this, your video might take longer to load. A long loading time will turn viewers off, presenting a risk to your conversion rate. If your budget is limited and you don’t want your video to affect your site’s loading speed, you might want to consider other animation styles. But if your goal is to keep your users engaged in your video, this will be an excellent choice. See link below for a live example:

Interactive Video Example

  1. Motion Graphic

Motion graphics is animation that creates an illusion of movement and is combined with audio to create an explainer video. Motion graphic videos are very similar to whiteboard videos. They present your story in a clear and straightforward manner, but unlike whiteboard videos, they can be more colorful. They do not make use of illustrations, but you can customize the colors and the fonts that will be used.

Motion videos are not as creative as other animation styles. Yes, they are clear, effective, and straightforward, but they do not get an A for creativity. Motion graphic videos are best for a mature and professional audience, especially if you’re trying to discuss a complicated topic.

If you want to reach out to a younger audience, or if you want to add more creativity to the mix, you might want to skip the motion graphic video.

  1. 3D Animation

If you have the time and the resources, and you want a very interesting video for your webpage, then 3D is the best animation style for your business. It has everything that you are looking for. It is customizable and colorful and grabs the viewers’ attention immediately. 3D animation videos stand out, and viewers will remember them.

The major disadvantage of 3D animation videos involves the cost. Because they are of higher quality than all the other animation styles, you will have to spend more for them. They also take longer to create since the process requires a lot of attention to details.

If your goal is to stand out and impress your audience, 3D animation videos will be perfect. However, if you have a limited budget, you might want to choose from the other animation styles.Heres a an beautifully rendered example by Paul Clements.

How to Choose the Best Animation Style for Your Business

Now you know the pros and cons of each animation style. It is important to remember that there are many possibilities and options in each animation style that you can explore further. Here are a few tips that can help you in choosing the best animation style for your business:

  1. Decide on what you want to see in your video. If possible, write down the things you want to include in the video. Think of how you want it to look.
  2. Think of the story you want to tell your viewers. Why are you making this video? Every company has its own mission and vision, its own defining quality. When you know the purpose of your video, you can pinpoint how you need it to be done. Keep clarity in mind at all times. Your goal is to make viewers understand your message. Work on creating excellent content to go hand in hand with your animation. It is important that the video is easy to understand and relevant to your audience.
  3. Identify your target audience. You should profile your target audience, so you can identify what best appeals to them. Take their personality into consideration: are they more traditional and mature, or are they open-minded and carefree? Do they need to be impressed, or do they need to be educated? By answering these questions, you will be able to find out which animation style will most effectively cater to their needs.
  4. Define your budget. Some animation styles look amazing, but they can be expensive. Take your budget into consideration, so you can narrow down your options.
  5. Find a company or a team that you are comfortable working with. It is highly recommended to check the portfolio of the company you are eyeing, so you can see the videos they have created for previous clients. You can research on what their clients say about them to find out if they will be great to work with. A pro tip: a great explainer company will have an established and fully developed process. This is a sign that they can plan your project thoroughly.

You may think that finding the best animation style for your business is difficult, but creating an explainer video has proven to be beneficial and effective for thousands of businesses worldwide. Successful Practicus all use explainer videos to boost their conversion rates.

Keep in mind that your business will change and grow. Unlike live-action videos, animations can be changed over time, as your business grows. In the future, you can have your explainer video edited to accommodate changes in your products.

Now that you know more about how explainer videos and different animation styles can make a positive impact on your business, you’re ready to hire a more qualified explainer company to produce your own unique video. Time to get creative!

Article by Nicole Delgado 2018 | Article Writer | Explainer Video Company | Animated Explainer Videos