Video Marketing Statistics for Business 2022
Table of Contents
Animated videos may assist firms in developing long-term consumer connections and creatively promoting their products. Let’s dive down a little further into these video marketing statistics and see how you can leverage the power of animated videos to propel your company forward.
One of the most common ways that people obtain information from the internet now is via the use of videos. Videos are used by individuals, corporations, and organizations to study, teach, market, and more. Brands may use video content to acquire clients’ trust, gain their loyalty, arouse their interest in a firm, spread the word about it, attract the attention of a cold audience, and so on.
Video is one of the most popular corporate trends, as well as one of the most adaptable media for rapidly delivering information without requiring extra cognitive work. There’s no need to read long tutorials or listen to instructions on how to utilize a product or service, or how to do any task.
People learn more by simply watching animated explainer videos or product demo videos, for example. You need not just consider the most engaging manner to communicate about your company on a website or social media, as animated promotional videos may assist you in doing so creatively.
Videos explain the entire brand narrative and roadmap in one or two minutes. And a captivating video ad on Instagram, Facebook, or any other social network only takes around 30 seconds to pique a potential customer’s interest. As you can see, animated videos, explainer videos, and video marketing have a lot of power.
In this brief overview on video marketing statistics we provide figures gathered from the most credible sources on the internet to help you gain a better grasp of the state of video marketing and the advantages of video production for your success in business.
Video Marketing Statistics for Business
An average video retains viewers for 37% of the time
You want to hold your audience’s attention all the way to the finish while catching their interest and ensuring they remember the substance in your video. So, if you want to attract your audience and encourage them to visit your website or physical store, make sure your marketing videos are high-quality and entertaining, and pay for video marketing appropriately.
One million videos will be watched every second by 2022, according to estimates.
That is an extremely large quantity of data. There will be a sizeable amount of marketing included in that number, despite the fact that a sizable chunk of this content will consist of streaming television programs or movies. Streaming services such as Hulu are filled with a great deal of advertisements. In addition to that, there is an increasing presence of advertisements and sponsored material.
Online video has a global audience reach of 92%, according to some estimates in the end of 2021 and it’s going to go up in 2022
According to the statistics, the audience reach of online videos among internet users worldwide in 2021 was 92%. During this time period, the types of videos that were seen the most often were music videos, comedic and viral videos, as well as instructional or how-to videos. This number is only expected to rise higher in 2022 which is a staggering statistic that everyone should take advantage of.
Customers’ purchasing intent rises by 92 percent when they are made to laugh.
How many of us have bought something just because the salesperson or the person providing customer service was funny or charming? Laughter provides an opportunity for your organization to build relationships with prospective customers. Anyone who has ever worked in sales knows that building rapport is one of the most successful ways to sell items and services. This is true regardless of whether you are offering a product or a service.
A duration of two minutes is just right.
Why do we only have two minutes? The most recent statistics that are available on customer attention spans for videos indicate that they endure for around two minutes. However, videos that are six to twelve minutes long are also good. The research does not go into depth, but a significant portion of it might be because of the type of video that was utilized. When attempting to express a more complex product or service, a “commercial” that is only a few minutes long will not be enough. Customers are often ready to view a video of this nature so that they may obtain the information that they need.
Approximately 85% of videos shared on Facebook are watched in silence.
You should be aware that 85% of people who view advertising on Facebook do it in silence, despite the fact that Facebook video advertisements are extremely important for the promotion of your company and its products. Either build ads that don’t require sound to transmit clear content or utilize closed captioning to ensure that your Facebook advertising is correctly structured to support the most frequent use patterns.
90% of consumers use their mobile devices to watch videos.
According to statistics, about 90% of customers watch video material on their mobile devices. This is most likely due to its ease, since we can search for and consume material on our phones at any time. Because so many people view videos on smaller displays, it’s critical to optimize your animated marketing videos for them.
For 2022, 60% of content marketers intend to increase their video budget.
Evidently, there are content marketers out there that are cognizant of the significance of video marketing! In September 2021, Statista conducted a survey with a sample of content marketers working in the United States who are presently generating videos. Sixty percent of respondents said they anticipated an increase in their video budget in 2022, which would enable them to go to the next level of video marketing. Respondents to the study indicated that twenty-four percent of them expected to increase their marketing expenditures by nine percent.
According to the results of a poll, forty-one percent of respondents believe that videos cut down on support calls.
This is crucial since it implies that product videos contribute to lower product support costs. Make a few high-quality explainer videos, and consumers who have bought your product will frequently watch them if they have a problem. Let’s face it: no one loves calling technical assistance and will try to avoid it at all costs.
Owner’s manuals and assembly instructions aren’t always as helpful as we’d want them to be.
On the other hand, customers can watch a video and see how it’s supposed to be done. Fewer tech support calls imply cheaper expenses and happier clients as a consequence of a compelling video.
84 percent of individuals say that video marketing has persuaded them to buy something.
Throughout our video marketing statistics research this is a sizable number of consumers, demonstrating that video marketing can be an effective tool in your brand’s armory for converting views into actual purchases.
86% of businesses use animation marketing videos to advertise their companies.
According to a survey done by Wyzowl, 86% of businesses already use videography and animation video marketing to advertise their business. This statistic is constantly rising throughout the years and it’s expected to be even higher in 2022.
Considering that more and more companies are starting to use video marketing it’s only logical that there is a demand for this type of advertising because more and more people have access to different social media platforms where videos are much easier to consume.
40 Video Marketing Statistics to Further Boost Your Strategy in 2022
– video helps boost sales and conversion rates
– video marketing can help explain your product or service
– video is an essential tool for social media marketing
– video can improve your search engine optimization (SEO)
– video can be used to create brand awareness
– video can be used to generate leads
– video can be used to build customer relationships
– video can be used to increase website traffic
Use these 40 video marketing statistics to make the case for investing in video and to help you develop your video marketing strategy.
Video Marketing Statistics
1. Video content will make up 79% of all global internet traffic by 2020. (Cisco)
2. 65% of video marketers say video converts better than any other type of content. (HubSpot)
3. After watching a video, 64% of users are more likely to buy a product online. (Comscore)
4. 96% of B2B organizations say video has helped them increase understanding of their products and services. (Wyzowl)
5. 79% of consumers would rather watch a video about a product than read about it. (Animoto)
6. 59% of senior decision makers would rather watch a video than read an email. (Wordstream)
7. After watching a brand’s video, 46% of consumers take some sort of action, such as visiting the website, searching for more information, or making a purchase. (ThinkWithGoogle)
8. 4 times as many consumers would rather watch a video about a product than read about it. (Animoto)
9. 87% of marketers say video has increased dwell time on their website. (HubSpot)
10. 78% of people watch videos online every week, and 55% view online videos every day. (HubSpot)
Video Marketing and Sales
11. Including video on a landing page can increase conversions by 80%. (Unbounce)
12. Adding a video to your email can increase click-through rates by 300%. (Forbes)
13. After watching a video, 64% of users are more likely to buy a product online. (Comscore)
14. 52% of consumers say watching product videos makes them more confident in online purchase decisions. (Invodo)
15. 67% of consumers consider video content when making a purchasing decision. (HubSpot)
16. 74% of users who watched an explainer video about a product subsequently bought it. (Wyzowl)
Video Marketing and Social Media
17. 82% of Twitter users watch video content on Twitter. (Twitter)
18. 65% of video marketers say video converts better than any other type of content. (HubSpot)
19. Facebook generates 8 billion video views per day. (CNBC)
20. More video is uploaded in 30 days than the major US television networks have created in 30 years. (Cisco)
21. 60% of marketers would like to create more video content but don’t have the time or resources. (HubSpot)
22. 33% of all online activity is spent watching video. (comScore)
23. 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot)
24. 500 million hours of video are watched on YouTube each day. (YouTube)
25. 100 million hours of video are watched on Snapchat each day. (Recode)
26. Snapchat has 10 billion video views per day. (Business Insider)
Video Marketing and SEO
27. 78% of people watch videos online every week, and 55% view online videos every day. (HubSpot)
28. video is 52 times more likely to rank organically in the search results than plain text pages. (Forbes)
29. 65% of video marketers say video converts better than any other type of content. (HubSpot)
30. 59% of senior decision makers would rather watch a video than read an email. (Wordstream)
31. 54% of senior executives share work-related videos with colleagues at least weekly; 36% do so daily. (Forbes)
32. Including video on a landing page can increase conversions by 80%. (Unbounce)
33. After watching a video, 64% of users are more likely to buy a product online. (Comscore)
Video Marketing and Mobile
34. 1 in 4 consumers lose interest in a company if its mobile site or app is poorly designed. (Google)
35. 61% of video marketers say video converts better than any other type of content. (HubSpot)
36. More video is uploaded to the internet in 30 days than all 3 major US television networks created in 60 years. (Cisco)
37. YouTube has more than 1 billion active users monthly, who watch hundreds of millions of hours of video each day. (YouTube)
38. YouTube mobile video consumption rises 100% every year. (ReelSEO)
39. More than half of YouTube views come from mobile devices. (Google)
40. 92% of mobile video consumers share videos with others. (Invodo)
Video Marketing Statistics: Conclusion:
On the basis of the above video marketing statistics data, you could be forgiven for assuming that the market for video content is set to reach its maximum capacity. The majority of the percentage statistics on usage, spend, and consumer sentiment are in the 80s and 90s, where they have been for several years. This is where the majority of the statistics have been.
The good news is that there appear to be unexploited opportunities for firms to sell themselves through video.
It is important to take note that people are continuing to watch more videos.
Since 2018, the amount of time spent watching videos online by an individual on a weekly basis has nearly tripled, as indicated by the findings of our research.
There is no way to quantify the value that videos may provide to a company. This is demonstrated by the data that was provided above. Animated shorts offer a potentially useful tool for businesses looking to foster lasting connections with customers and promote their wares in an original manner.
Videos are perhaps the most effective way to educate people on how to make use of products or services, inform people about your company, and engage customers on social media platforms.
Article by Nicole Delgado 2022 | Article Writer | The Explainer Video Company — Animated Video Production For Business
Related Articles:
