Video Marketing

When Facebook said they wanted people to spend less time “passively” viewing content, including videos, they extolled the robust discussions that often accompany live video streams. They said they were testing a product called Watch Party that will allow groups to watch non-live video together. Video content is “among the most shared and commented-upon content on the web,” said Mr. Winkler, who expects videos will now be given priority over text posts on Facebook…