Whiteboard animations are increasing in popularity as more businesses realize that they are fun to watch and can draw in potential customers ( excuse the pun ! ) . While whiteboard animations are a unique way to attract new clientele and are fun to look at, they provide several benefits to a business, no matter how big or small.
When a customer visits your website, the first thing that they see is your design layout. People are visual by nature and will typically make a decision as to whether to go further based on what your business provides them to look at. A whiteboard animation can draw them in, while also educating them about the goods and services that your company is offering.
Instead of forcing the consumer to read paragraphs of boring text and running the risk of boring them, a whiteboard animation can make the same point that your company is trying to illustrate. Allowing your audience to receive information in a way that is fun to them not only increases the chance that they will take an interest in your product, but it also enhances word of mouth.
Browsers who are impressed by your whiteboard animation layout are far more apt to recommend your service to their friends and loved ones. Studies show that people spend a limited amount of time browsing a website before they make a decision. This means that you have 1-2 minutes to make a quick impression.
Whiteboard animations allow your business to tell its story in 60 second bursts. As more and more users are drawn to websites such as YouTube and Vine, brevity becomes key. Attention spans are getting shorter each day, and the businesses that realize this and tailor their marketing approach accordingly are the ones who will survive the long haul.
Training new employees also becomes much easier with the use of whiteboard animation. The majority of businesses already provide some form of training video on their websites, but whiteboard animations are more engaging and guaranteed to get the point across. People learn better when they are stimulated visually and this cuts down on the amount of resources needed to get them up to speed.
For the larger business that leans on a variety of different sales channels, whiteboard animations are typically more effective than creating multiple PowerPoint presentations. The animations give a business a chance to make their pitch in a variety of ways, instead of going with a one size fits all approach.
When your business wants to communicate a message, it is important to place yourself in the shoes of the consumer. Taking the time to bring your message to life delivers a much more engaging online experience for the customer and increases the chances that they will not only become loyal clients, but remain loyal in the future.