The success of your explainer video lies on how the script is cautiously and flawlessly planned. The script should be straight to the point, entertaining, and direct. To make your video amazing, you need to start with a suitable arrangement, understanding your audience and getting the right message. Beyond that, there are still secrets that can help you write a fantastic script. See them below.
Create A Solid Plan
To get an amazing video you have to plan first. Plan on what the script should include, at most four key points should be focused on. Altering any part of the video which is already produced is pretty more expensive than changing a script.
It should be noted that your video is meant to persuade and convince your targeted audience to find out more about your business or brand. Therefore, make your work simple and concise. Your storyline should be based on the problems, solutions, and benefits of your products or services.
Think About Tone
After planning, the next tip to consider is the tone of the video. Also, how the video would be presented should be considered. It is essential for printed materials used in marketing to agree with the brand voice. In respect to this, if your brand uses a corporate tone, then your video should follow suit or vice-versa. It should be noted that it doesn’t necessarily mean that your video should be so severe because the brand communicates with a formal tone. A bit of entertainment should be used to spice up the interest of viewers to watch the video to the end.
Carefully Consider The Length
The length of your script should be carefully considered as this has an overall effect on the length of the video. The necessary time for an explainer video is approx 60 seconds, but there are exceptions. For example, using an explainer video during a conference. Of course, the video has to be a bit longer to enable you to explain all the listeners needs to know about your products and services. In most cases, explainer videos are used to tell new customers about your brand. In this case, it will also be pretty difficult to curtail all you have to say in one minute. This is the primary reason why planning is important as it will help you know what to put in the video.
Tell A Story
Humans quickly fall for stories (in other words, it easily draws the attention of people). Therefore, make sure your video conveys a story. The story should have a positive effect on viewers reaction. It shouldn’t be entertainment all the way. The story should be able to persuade them into getting your products and sharing your video.
Always Use a Call To Action
This is the most important part of the success of your video. It is meant to guide viewers on what the next step to take is. It comes into view at the end of the video.
We hope this info has been of some use to you and wish you good luck with your next animated video production!
Article by Nicole Delgado | Article Writer | The Video Animation Company | Animated Video Explainers