Boost Sales for Your Startup with Animated Explainer Videos
Table of Contents
As the number of new businesses continues to rise, startups are facing more competition than ever before. To stand out in this crowded marketplace, startups need a way to differentiate themselves and capture the attention of potential customers.
That’s where animated explainer videos come in. By using animated explainer videos, startups can create a strong brand identity and increase sales. In this article, we’ll delve into the ways in which animated explainer videos can help give your startup a boost in sales
What are Animated Startup Explainer Videos?
Animated startup explainer videos are short videos that explain a new product or service in a clear and concise way. These videos are usually between 60 and 90 seconds long and are designed to be visually engaging and informative.
Animated explainer videos can be used to explain complex concepts or ideas in a simple and easy-to-understand way. They can also be used to showcase the unique features and benefits of a new product or service.
Why are Animated Explainer Videos Important for Startups?
Animated explainer videos are important for startups for several reasons. Firstly, they can help startups establish a strong brand identity.
A well-made animated explainer video can convey the values and personality of a brand in a way that is both memorable and engaging. This can help startups differentiate themselves from their competitors and establish themselves as a trusted and reliable brand.
Secondly, animated explainer videos can help startups increase sales. A well-made animated explainer video can help potential customers understand the benefits of a product or service in a way that is both clear and compelling. This can boost conversions and drive sales..
Thirdly, animated explainer videos can help startups save time and money. Instead of spending time and resources explaining their product or service to potential customers, startups can simply direct them to their animated explainer video.
This can help save time and resources and allow startups to focus on other important aspects of their business.
Types of Animated Explainer Videos for Startups
Animated explainer videos have become a popular tool for startups to promote their products or services, increase brand awareness, and boost sales.
There are different types of animated explainer videos that can be used for various purposes. Here are five main types of animated explainer videos for startups:
Explainer videos:
Explainer videos are typically used to introduce a new product or service to potential customers. They are usually short and straightforward, using simple language and visuals to explain what the product or service does and how it can benefit the customer. The goal of an explainer video is to provide enough information to pique the viewer’s interest and encourage them to take the next step, such as visiting the company’s website or making a purchase.
Animated commercials:
Animated commercials are similar to traditional commercials, but they use animation to create a more visually engaging experience. They can be used to promote a specific product or service, or to raise brand awareness more generally. Animated commercials often have a narrative structure and a clear call-to-action, and they use humor or emotion to connect with the audience and make the brand more memorable.
Startup pitch videos:
Startup pitch videos are used to pitch a new business idea or product to potential investors or partners. They typically include information about the problem the product or service solves, the target market, the competition, and the business model. The goal of a startup pitch video is to persuade the viewer to invest in the idea or become a partner in the venture. They often use a combination of visuals, data, and storytelling to create a compelling pitch.
Business startup videos:
Business startup videos are similar to explainer videos, but they are focused on introducing a new business to potential customers or partners. They may include information about the business’s history, mission, and values, as well as the products or services offered. The goal of a business startup video is to create a strong brand identity and build trust with potential customers or partners.
Video commercials:
Video commercials are similar to animated commercials, but they can be longer and more detailed. They are often used for products or services that require more explanation, such as software or complex products. Video commercials may use a combination of animation, live-action footage, and testimonials from satisfied customers to create a more complete picture of the product or service being offered. The goal of a video commercial is to create a sense of credibility and trust with the audience, and to encourage them to take action, such as making a purchase or signing up for a free trial.
In conclusion, animated explainer videos can be a powerful tool for startups to increase brand awareness and boost sales. By understanding the different types of animated explainer videos available, startups can choose the best format for their needs and create engaging and effective videos that connect with their target audience
Using Branding in Startup Explainer Videos
Branding is a critical aspect of marketing for startups, and it plays an important role in animated explainer videos. Here are some ways branding is used in startup explainer videos:
Consistent visual identity:
Video explainers use various visual elements such as characters, icons, typography, and color schemes to communicate the brand’s message. Consistency in visual identity across all brand communications is key to establishing a strong and recognizable brand image.
Startups can use these visual elements in their explainer videos to create a memorable and engaging brand experience that resonates with their target audience.
Storytelling:
Storytelling is a powerful tool that can be used to convey the brand’s message and values in an animated explainer video. By creating a compelling narrative that captures the brand’s story, startups can engage viewers and create a deeper emotional connection with their audience. The narrative can also help to highlight the unique selling points of the brand and differentiate it from competitors.
Emphasis on brand messaging:
Animated videos provide a concise and effective platform to showcase the brand’s messaging. By emphasizing the key messages that resonate with the target audience, startups can use their explainer videos to communicate their value proposition, explain their product or service, and highlight their unique features and benefits. The video should also align with the overall brand messaging to create a consistent and coherent brand image.
Call-to-action:
The call-to-action (CTA) is a crucial element of animated explainer videos for startups. It tells viewers what to do next after watching the video, such as visiting the website, signing up for a free trial, or making a purchase. The CTA should be aligned with the overall brand messaging and provide a clear and compelling reason for the viewer to take action. It can also help to reinforce the brand image and build brand loyalty.
Branding is an essential aspect of animated explainer videos for startups. It helps to establish a strong and recognizable brand image, create an emotional connection with the target audience, and drive action. By using consistent visual identity, storytelling, brand messaging, and a compelling call-to-action, startups can create effective and engaging explainer videos that help them stand out in a crowded marketplace.
How to Create an Animated Explainer Video for Your Startup
Creating an animated explainer video for your startup can seem like a daunting task, but it doesn’t have to be. Here are the steps to creating an animated explainer video for your startup:
Step 1: Define Your Message
The first step in creating an animated explainer video for your startup is to define your message. What message do you want to provide to your audience? Defining your message is important because it will help guide the rest of the video creation process.
Step 2: Develop Your Script
Once you have defined your message, the next step is to develop your script. Your script should be clear, concise, and interesting. It should explain your product or service in a way that is easy to understand and compelling.
Step 3: Create a Storyboard
After you have developed your script, the next step is to create a storyboard. A storyboard is a visual representation of your video, which outlines each scene and shot. Creating a storyboard is important because it allows you to visualize the video and make any necessary changes before you start animating.
Step 4: Choose Your Animation Style
Once you have a storyboard, the next step is to choose your animation style. There are many different animation styles to choose from, including 2D animation, 3D animation, whiteboard animation, and stop motion animation. The animation style you choose will depend on your message, audience, and budget.
Step 5: Create Your Animation
After you have chosen your animation style, the next step is to create your animation. This is where the magic happens! Your animation should bring your script and storyboard to life in a way that is engaging and visually appealing.
Step 6: Add Sound Effects and Music
Once you have created your animation, the next step is to add sound effects and music. Sound effects and music can help enhance the visual elements of your video and make it more memorable. It’s important to choose sound effects and music that are in line with your brand identity and message.
Step 7: Test and Launch Your Video
The final step in creating an animated explainer video for your startup is to test and launch your video. It’s important to test your video with your target audience to ensure that it effectively communicates your message and drives sales. Once you have tested your video, it’s time to launch it and start promoting it through your website, social media, and other marketing channels.
Optimizing Video Promotion on Social Media: Best Practices
Promoting videos on social media is a crucial aspect of any marketing strategy, and it’s no different for animated explainer videos, startup pitch videos, and business startup videos. Here are some best practices for optimizing video promotion on social media:
Know your audience:
The first step in promoting videos on social media is to understand your target audience. This includes their demographics, interests, and social media behavior. Once you have this information, you can tailor your video content and promotion strategy to meet their needs and preferences.
Choose the right platform:
Different social media platforms have unique features and audience demographics, so it’s important to choose the right platform to promote your video. For example, LinkedIn may be a better platform for B2B explainer videos, while Instagram may be more suitable for B2C animated commercial videos.
Optimize video content:
Your video content should be optimized for social media consumption. This includes making the video short and concise, using attention-grabbing visuals, and ensuring that the message is clear and impactful. Also, adding captions and subtitles to the video can make it more accessible and increase engagement.
Use video promotion features:
Most social media platforms offer various promotion features, such as boosting posts or running ad campaigns. These features can help increase the reach of your video and target specific audience segments.
Leverage influencers:
Influencer marketing is a powerful tool for promoting videos on social media. Collaborating with influencers in your industry can help increase brand visibility and reach a wider audience.
Track performance:
Tracking the performance of your video promotion is crucial to understand what works and what doesn’t. Social media analytics tools can help track metrics such as engagement, reach, and conversions. Use this data to refine your promotion strategy and improve future video content.
Promoting animated explainer videos, startup pitch videos, and business startup videos on social media requires a well-planned strategy that considers the audience, platform, video content, promotion features, influencer marketing, and performance tracking. By following these best practices, startups can effectively promote their video content and increase brand awareness, engagement, and conversions.
Examples of Animated Commercial and Startup Pitch Videos
There are many examples of successful animated commercial and startup pitch videos that have helped businesses increase sales and establish a strong brand identity. Here are a few examples:
Crafting a professional resume for the first time can be difficult, but by utilizing MyCareer360’s Resume Builder, you will be equipped with all the necessary resources to construct your resume and promote your skills and experience effectively. This video we created for MC360 is captivating, aesthetically pleasing, and is easy to follow.
Recommind helps businesses manage their data through a versatile system that turns data into actionable insights. Their startup explainer video showcases the importance of big data and how it can benefit businesses. With reporting and data visualization features, Recommind helps businesses refine their strategy and tactics. The video is engaging, visually appealing, and leaves no room for misconceptions.
AirBnB’s startup explainer video goes beyond simply describing their services, by incorporating animation and the genuine account of a guest’s experience with the company to showcase their values.
Uber is a multinational company that offers quick car rides to any location at any time. With just a few taps on a mobile app, a driver will pick you up and take you where you need to go. This process is made easy with Uber and is demonstrated in an animated explainer video that is visually appealing and straightforward. The video effectively presents the consumer problem and offers a clear solution.
Conclusion: Boost Sales for Your Startup with Animated Explainer Videos
In conclusion, animated explainer videos are a powerful tool that can help startups boost sales and establish a strong brand identity.
By creating a clear and engaging video that explains the benefits of your product or service, you can increase conversions and drive sales.
When creating your animated explainer video, it’s important to define your message, develop your script, create a storyboard, choose your animation style, create your animation, add sound effects and music, and test and launch your video.
By following these steps, you can create a successful animated explainer video that helps your startup stand out from the crowd.
FAQs – Startup Explainer Videos
Q: How can animated explainer videos help boost sales for startups?
A: Animated explainer videos can help boost sales for startups in several ways. First, they can help increase brand awareness by making it easier for customers to understand the benefits of a product or service. Second, they can help establish trust with customers by showing them that the startup is knowledgeable and professional. Finally, they can help increase conversions by providing customers with a clear and compelling call-to-action.
Q: How long should an animated explainer video be?
A: The ideal length of an animated explainer video can vary depending on the product or service being marketed, but generally, they should be between 60 and 90 seconds long. This allows enough time to convey a clear message without losing the viewer’s attention.
Q: What should I include in my animated explainer video?
A: When creating an animated explainer video, it’s important to focus on the benefits of your product or service. You should also include a clear call-to-action that encourages viewers to take action, such as signing up for a free trial or making a purchase. Finally, you should use visual and auditory elements that are in line with your brand identity and message.
Q: How much does it cost to create an animated explainer video?
A: The cost of creating an animated explainer video can vary depending on several factors, such as the length of the video, the complexity of the animation, and the level of detail in the script. Typically costs vary and range from a few hundred dollars to several thousand dollars upwards.
Q: How can I promote my animated explainer video?
A: There are several ways to promote your animated explainer video, such as sharing it on your website and social media channels, running paid advertising campaigns, and embedding it in email marketing campaigns. It’s important to promote your video through multiple channels to maximize its reach and effectiveness.
Q: How can I measure the success of my startup explainer videos?
A: You can measure the success of your animated explainer video by tracking metrics such as views, engagement rates, and conversions. You can also ask customers for feedback on the video to get a sense of how well it resonated with them. By monitoring these metrics, you can make adjustments to your video strategy and improve your results over time.
Q: What are some best practices for creating an effective animated explainer video?
A: Some best practices for creating an effective animated explainer video include keeping it short and focused, using clear and simple language, using visual and auditory elements that are in line with your brand identity and message, and including a clear call-to-action.
Q: How can I make my startup explainer videos stand out?
A: To make your animated explainer video stand out, it’s important to focus on the unique benefits of your product or service and communicate them in a way that resonates with your target audience. You should also use creative and engaging visuals and sound effects that are memorable and help your video stand out from the competition.
Q: What are some common mistakes to avoid when creating an animated explainer video?
A: Some common mistakes to avoid when creating an animated explainer video include making it too long or complicated, using language that is too technical or jargon-filled, failing to include a clear call-to-action, and using visuals or sound effects that are distracting or not in line with your brand identity.
Q: Can I create an animated explainer video in-house, or should I hire a professional?
A: It is possible to create an animated explainer video in-house using tools like video editing software and online animation platforms, but for best results, it may be beneficial to hire a professional animator or video production company. Professional animators have the skills and experience necessary to create high-quality animations that effectively communicate your message and resonate with your target audience.
Q: How can I incorporate my brand identity into my animated explainer video?
A: To incorporate your brand identity into your animated explainer video, you should use visual and auditory elements that are consistent with your brand, such as your logo, brand colors, and music or sound effects that are in line with your brand voice. You should also use language and messaging that reflects your brand values and mission.
Q: Can I use an animated explainer video for more than one product or service?
A: Yes, it is possible to use an animated explainer video for more than one product or service, as long as the messaging and visuals are in line with each product or service being marketed. You can also create different versions of the video with slightly different messaging or visuals to target specific audiences or markets.
Q: Whats the typical turnaround time to create an animated explainer video?
A: The time it takes to create an animated explainer video can vary depending on the length of the video, the complexity of the animation, and the level of detail in the script. Generally, it can take several weeks to several months to create an effective animated explainer video.
Article by Nicole Delgado 2023 | CMO | The Explainer Video Company – Animated Marketing Videos
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