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3 Ways To Use Animated Explainer Videos In 2021

 

When a company is seeking online conversions, they often turn to animated explainer videos to help them get the job done. Consumers tend to be more easily engaged on a visual level and a well-crafted video can do more to help a business than even the most well written text. In the past year, studies have shown that at least 9 out of 10 businesses rely on explainer videos to help them make conversions.

 

The objective of video explainers is to get the attention of the potential customer in a speedy fashion. Today’s average consumer does not have the longest attention span, so time is of the essence. A business has a limited amount of time to grab the consumer’s attention and get their point across. Let’s take a look at the top three ways for a company to use an explainer video to speak to consumers.

 

  1. Explainer Videos Are Used On Landing Pages

 

One of the best places for a company to place their explainer video is on one of their website’s landing pages. Companies who are more progressive in their marketing have come to rely on landing pages and explainer videos to get the word out about the products and services they offer.

 

Studies show that the consumer will typically only read a quarter of the overall text on a website, while dedicating close to three minutes to the viewing of a related video. Since the consumer pays such a small amount of attention to the text, creating a video that is truly compelling can present the information in a way that is absorbed more easily by the consumer.

 

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  1. Catering To All Aspects Of The Client’s Journey Using Animation

 

Explainer videos are great at targeting the consumer during different parts of their overall purchasing odyssey. Potential clients who are close to making a decision can be persuaded by landing pages, but explainer videos tend to be far more effective.

 

Depending on what phase of the purchasing process a person is in, they will require more information from the company. Content offered during the earlier stages should be made to feel different from the content offered to a client during the latter ones.

 

  1. Aiding Marketing Campaigns Through E-Mail

 

Research has determined that e-mails that clearly indicate the presence of video in their subject line have a much higher instance of being opened and consumed. Your company may decide to include a direct video link in the e-mail or opt for an external link.

 

Animated GIFs have also become more popular in recent years and can be included in your e-mail correspondence. By including an animated GIF, you are able to present your explainer video peoduction in a new and delightful manner to the potential consumer.

 

Article by Nicole Delgado 2021 | Article Writer | Explainer Video Company | Animated Explainer Video Production